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Experience
Creative Strategist
Self Financial, Inc.Jan 2025 — Present · Austin, Texas, United States
Owns $100M+ revenue performance creative strategy across paid media (Social, YouTube, App Networks, Linear, CTV). Analyzes creative at asset level and converts performance reads into structured testing roadmaps to improve ROAS and hit record-low CPAs. Built agentic AI production workflows that cut creative costs 50% and scaled compliant asset output to 1000+, multiplying test velocity 5x.
Growth Marketing Specialist (Contractor)
WeMove AIDec 2023 — Sep 2024 · Miami-Fort Lauderdale Area
Built organic social content strategy and SEO blog pipeline, executed cold email outreach to drive inbound traffic and brand awareness.
Social Media Manager
TickertapeJul 2021 — May 2023 · Bengaluru, Karnataka, India
Owned full UGC and creator-style video pipeline, growing Instagram from 0 to 100K+, Twitter to 150K+, and Telegram to 60K+ with highest engagement rates among competitors. Built social product roadmap and ran GTM/A/B testing for launches, driving 300% CTR increase, 36% early-adoption lift, and 40% revenue contribution.
Marketing Manager
GoTagMar 2020 — May 2023 · Delhi, India
• E-Mail Marketing campaigns
• Creating travel content for all Social Media Platforms (Instagram, Facebook and
LinkedIn)
• Leading and executing corporate offsite trips to understand the client better as well as
streamlining the process
• Customer Expectation and Perception Analysis for Customer Satisfaction
Education
Vivekananda Institute of Professional Studies
Bachelor of Business Administration - BBA in Business Administration and Management, General
Aug 2018 — Jul 2021
Grade: 3.82/4
Activities and societies: TEDxVIPS, Finance and Investment Cell, Enactus
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Skills
Artificial Intelligence (AI)Paid Social Media AdvertisingPaid Media StrategyCreative StrategyVolunteer ManagementSocial EntrepreneurshipSetting up new businessesTravel PlanningEmail MarketingSocial Media Content CreationMarket ResearchCorporate EventsEvent ManagementBudget ManagementSpeaker SelectionTeam Leadership