Tanisha Cherislin

Illustrated graphics for websites and promotions for marketing purposes Collaborated with the art directors to implement an artistic vision Developed design concepts, painted backgrounds, and produce mascots Contributed to the creative process through original ideas and inspiration Researched drawings of characters and environmental elements for inspiration Anticipated design issues and invented successful solutions Created costumes, gestures, shape variation, stylization, and attitudes while forming original characters

Created, self-published, and sold original artwork of comics/manga and children’s books Drafted, sketched, and storyboarded for pages and covers Developed character designs, turnarounds, poses, mouth charts, and expression sheets

Operate as a strategic leader and hands-on creator for various B2B and consumer brands, shaping overarching visual identities and ensuring consistency across all market touchpoints. Develop and implement comprehensive visual style guides and refined brand guidelines from the ground up, scaling creative production to support rapid company growth. Audit existing campaigns and brand materials for clients, identifying immediate gaps and delivering quick wins that measurably improve baseline engagement and performance. Translate high-level marketing objectives into clear, compelling, multi-channel campaigns that successfully drive brand awareness. Conceptualized and developed comprehensive "brand worlds" from the ground up, ensuring all visual communication was deeply rooted in strategy and directly answered client business needs. Managed the full end-to-end design lifecycle—from initial brainstorming and conceptual sketching to high-fidelity visualization and final production of client deliverables. Integrated multidisciplinary techniques, including motion design workflows, to break traditional creative formulas and push the boundaries of digital world-building. Collaborated cross-functionally with strategy, digital, and advertising teams to build cohesive, memorable brand ecosystems within a fast-paced agency environment. Executed high-craft designs with an uncompromising approach to typography, layout, color theory, and illustration across all standard and emerging creative platforms (including 2D/3D animation). Proactively navigated complex design challenges, applying creative problem-solving and rigorous time management to deliver innovative branding solutions strictly on deadline. Continuously analyzed emerging cultural trends and technologies to keep brand identities relevant, experimental, and visually compelling.

Operate as a strategic leader and hands-on creator for various B2B and consumer brands, shaping overarching visual identities and ensuring consistency across all market touchpoints. Develop and implement comprehensive visual style guides and refined brand guidelines from the ground up, scaling creative production to support rapid company growth. Audit existing campaigns and brand materials for clients, identifying immediate gaps and delivering quick wins that measurably improve baseline engagement and performance. Translate high-level marketing objectives into clear, compelling, multi-channel campaigns that successfully drive brand awareness. Conceptualized and developed comprehensive "brand worlds" from the ground up, ensuring all visual communication was deeply rooted in strategy and directly answered client business needs. Managed the full end-to-end design lifecycle—from initial brainstorming and conceptual sketching to high-fidelity visualization and final production of client deliverables. Integrated multidisciplinary techniques, including motion design workflows, to break traditional creative formulas and push the boundaries of digital world-building. Collaborated cross-functionally with strategy, digital, and advertising teams to build cohesive, memorable brand ecosystems within a fast-paced agency environment. Executed high-craft designs with an uncompromising approach to typography, layout, color theory, and illustration across all standard and emerging creative platforms (including 2D/3D animation). Proactively navigated complex design challenges, applying creative problem-solving and rigorous time management to deliver innovative branding solutions strictly on deadline. Continuously analyzed emerging cultural trends and technologies to keep brand identities relevant, experimental, and visually compelling.