Mary Ohanyan

Led social media strategy, PR execution, and product design for a 10-client portfolio. Delivered monthly analytics reports and 30-day content campaigns while executing Adobe Summit's PR strategy, which drove a 15% increase in search visibility. Partnered with engineering to reduce UI defects by 60% and improved in-app engagement by 37% across client publications reaching 100k subscribers.

Managed social media strategy across Instagram, TikTok, and Meta, delivering a 26% increase in engagement. Led a full brand aesthetic refresh including visual identity, tone of voice, and copywriting guidelines that resulted in 30% higher audience engagement. Increased organic search visibility by 400% and moved brand ranking to #2 on Google through SEO audits and optimization.

Managed day-to-day coordination of OOH campaigns for a 5-client portfolio by analyzing market trends and competitive positioning, resulting in full contract renewals. Coordinated with media vendors from inventory execution through delivery, achieving 45k+ monthly impressions. Improved ROAS by 30% and increased engagement through targeted paid advertising and A/B testing on creative assets.

-Led social media planning and content strategy to increase brand awareness and strengthen community engagement. -Monitored key performance metrics and translated data into actionable recommendations to improve campaign performance. -Managed editorial calendars and developed mission-driven content tailored to diverse audiences.