Jeremiah White

Set AI & ML product vision for marketplace discovery, designing adaptive shopping experiences that personalized product order, content and media based on customer intent. Built personalized notifications and customer journeys that increased repeat purchases by 40%+, while giving shoppers control over personalization and helping more sellers get discovered.

Led multidisciplinary design team of 40+ responsible for AI strategy across Mastercard's B2B Suite, a $700M+ portfolio serving 500M+ MAU. Designed an AI copilot for commercial banking teams to explore financial data and understand complex information. Created COMET design system for AI readiness, confidence levels, and transparency, outperforming Brex, Ramp, and Divvy by 95%. Redesigned B2B marketplace with smarter matching and personalized recommendations, increasing new user activation by 30%+.

Led personalization design across music, podcasts, video, CarPlay, television and emerging platforms for 300M+ monthly active users. Worked with ML engineers and data scientists to translate recommendation models into discovery experiences. Designed adaptive home experience based on listening habits and user intent, increasing 30-day retention. Led team of 3 designers spanning 6 platform categories.

Designed personalized home experience adapting vehicle inventory, financing options and content to each buyer, increasing purchase starts by 36%. Redesigned vehicle buying journey with clearer recommendations and next steps, contributing to $45M in sales. Improved vehicle rankings using customer behavior, location, pricing and availability. Increased trade-in quote acceptance by 60% through clearer pricing. Grew design team from 3 to 17 and established shared standards for ML experiences.