Francisco Bustos Fernandez

Built AdGoat's revenue function from scratch, defining ICP, pricing, sales motion, and CRM infrastructure. Designed partner-led GTM combining agency channels for LATAM expansion with outbound SDR efforts. Personally closed all 12 publisher clients, reaching $2.5M ARR with 3 anchors at ~$500K/month. Structured individualized agreements and built a team of 8 including SDRs, engineers, and specialists.

Took the Miami satellite from $140K/Q to $4M/Q in 4 quarters (~28x growth) as proof of concept for Google's LATAM commercial expansion via the Miami hub. Built the agency education program for local mid-tier shops while owning a growing enterprise book across Spanish-speaking LATAM. What scaled the pod beyond the initial breakout: - Trained planners and buyers across LATAM mid-tier agencies on Google's full ad stack (Search, Display, YouTube, Programmatic, App campaigns) — creating a flywheel where agency education converted directly into client investment - Brought brand-direct accounts (Mastercard, PlayStation, Kellogg's, Kimberly-Clark) into multi-quarter strategic plans tied to platform innovation and new product launches - Co-led regional product launches and pilots in partnership with Google's Product, Marketing, and Measurement teams - Built the operating model and account-planning process that informed how Google approached subsequent LATAM satellite expansions Track record in this role earned promotion to Regional Sales Agency Manager — SLATAM in 2020.

Supported remote dealer-network sales operations, managing data and processes across Ford's sales infrastructure.

Productions of videos and photographs for parties and events, budgeting and cost management. Sales and Customer Care.