Yash Chordia

Owned monetization and creator-commerce initiatives across TikTok Minis. Scaled Mini Drama in-app ads from 6 to 40+ partners in two months, growing daily ad spend 10x while maintaining >100% D0 ROAS. Extended WebPay to Android and increased its share of subscription checkouts from 3% to 19%. Launched platform-funded discounts that lifted D0 ROAS by >20%. Built TikTok Minis' first creator-commerce vertical with Cameo, which received 5M+ clicks on day one. Shipped the company's first movie-ticketing integration with Fandango and expanded Minis into Brazil and Mexico.

Led 5 pro bono consulting projects with 5-8-person teams across a 40+ member organization. Recruited and trained 25+ consultants, staffed ~3 engagements per quarter, and maintained 95% client satisfaction.

Translated customer feedback into enterprise commercial-video requirements that launched the following quarter and expanded the eligible customer base by 15%. Analyzed usage across 8 verticals, synthesized 50 customer interviews, and identified 3 priority segments to shape Developer Portal navigation and engineering priorities.