Go-to-market and growth leader building Web3 platforms from the ground up, with experience scaling enterprise customer acquisition and managing startup operations across blockchain and commerce sectors.
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Avalanche Developer Ecosystem & Advisory
Led incentive program execution for blockchain network growth
Designed and executed a $10M incentive program across 6 months alongside Avalanche Foundation and labs teams to drive ecosystem development and network adoption.
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Solana Developer Ecosystem & Advisory
Official marketplace launchpad partner and advisor
Served as an official marketplace launchpad partner and advisor, guiding 20+ Web3 projects from ideation through launch to accelerate ecosystem growth.
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Story Protocol (now Data Foundation) Advisory
Pre-TGE content strategy and ecosystem partnerships
Advised on pre-TGE content strategy and ecosystem partnerships. Engaged directly with founders to shape market positioning ahead of token generation event.
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Sui Developer Ecosystem & Advisory
Ecosystem rewards and operational campaign guidance
Guided ecosystem rewards program, major conference participation, and operational campaign strategy to support network growth and developer engagement.
Led GTM strategy for Web3 platforms managing $500M+ in GMV over 24 months, driving institutional and retail customer acquisition. Launched a $10M enterprise incentive program that elevated the platform to a top-4 blockchain network by transaction volume. Built verticalized GTM funnels translating technical capabilities for financial services and infrastructure enterprise buyers, while directing startup operations and managing a 5-person marketing team.