Serena Park

Manage the entire Storytel business in Korea on a day to day basis - including full P&L ownership in order to deliver profitable growth, leading a group of local functions from content acquisition, publishing, audiobook production to sales and marketing.

Performance-driven digital marketing expert in an agile tech environment. As one of the founding members of Netflix APAC’s programmatic marketing team, built go-to-market strategies in concert with cross-functional marketing partners. Contributed to significant growth of Netflix in key APAC markets including India, Philippines, Thailand, Korea and Malaysia by applying a scalable and cost-effective machine learning mechanism. Owned digital marketing strategy for Netflix in its key markets across APAC for market launches and original show launches, owning 8-figure annual budgets. Devised a go-to-market strategy and tactical plans, evaluating market opportunities and challenges. Drove innovative and impactful digital marketing strategy through strong cross-functional partnerships (consumer insights, regional marketing, PR, social, public policy, legal, business development, partner marketing, content acquisition, localization, data engineering, science & algorithm, marketing planning & analysis, ad tech, and product) and external partners (global and regional publishers, ad tech partners, creative agencies and media agencies) Set goals and plans for rigorous A/B testing to determine scalable drivers of business impact based on causality.

As a founding team of King’s Asia expansion, built the regional business by partnering with the in-market, strategic key platforms. Successfully launched 9 mobile game titles including Candy Crush franchise in the region that contributed to 15% of King’s worldwide annual gross revenue. Contributed to King’s market dominance in Casual Games genre in Asia by replicating the same success seen in more mature markets. Worked with more than 30 major mobile ad networks (global and local)and managed 1/3 of them (including Google’s AdWords, Twitter, Facebook, etc.) via self-serve, continuing to identify new partners through tests and assessments. Managed over 10M (USD) yearly budget, allocating and managing according to sharp ROI target Worked with data analysts to set proper CPI targets, assess major KPI trend (Installs, DAU, Retention, ARPU, etc.) on a daily basis Worked with mobile ad techs for postback integration and general troubleshooting Created concepts and messages for digital brand campaigns, experimented with innovative formats for the best audience experience on mobile.

• Planed, executed and delivered mobile marketing campaigns for gaming and messenger apps and tracked performance for optimization. • Took the full ownership of massive campaigns by major players including Supercell, Netmarble, 4:33, LINE etc. from planning to assessment phase. • Contributed LINE’s early market dominance in Southeast Asia with aggressive install campaigns. • Built relationships with digital agencies and direct advertisers to identify new opportunities: proactively generated demands with customized business proposals, packaged deals and strategy consulting. • Provided quarterly market and trend research presentation with top clients. • Have exceeded the allocated revenue quota for four consecutive quarters and been awarded “Inmobi Avengers Award."