Albert Chung

Runs US marketing and operations for the CookieRun franchise, pairing performance and brand work to grow the Western user base. Set KPI goals around the US LTV curve, which drove a 4x lift in monthly downloads and 2x revenue while hitting ROAS targets. Led KPop Demon Hunters and Wicked collaborations for CookieRun: Kingdom and ran the Anime Impulse 2026 offline activation.

Built end-to-end GTM strategy and developer enablement playbooks for unreleased titles, coordinating UA, product, and platform relations. Wrote product positioning and competitor research that set baseline goals for creative and channel mix. Ran a company-wide minigame ad experiment that cut CPIs by 60%.

Owned all digital marketing for an early-stage movie streaming startup, from analytics and tooling setup to strategy execution. Managed relationships with major influencers and ran user acquisition across Meta, TikTok, and Google. Covered CRM, earned and owned media, and creative production.

Led a 14-person global marketing team across Korea, Japan, and the US, managing a $10M/mo budget. Shifted spend toward high-value channels, which raised D7 and D30 retention by 20% with no loss in install volume. Worked with product teams to build marketing into the app and audited ASO and SEO, lifting organic by 50%.