Matheus Celtic

Provide Consulting support in growth, go-to-market (GTM) and business development for companies targeting Brazil and Latin America. • Supported the launch and scaling of 15+ go-to-market initiatives across LATAM. • Collaborated with business development and marketing teams to develop strategic partnerships supporting regional growth and market expansion.

Co-founded , a fintech startup developing white-label and API-first prediction-market infrastructure for operators. • Responsibilities included business development, go-to-market strategy, founder-led sales, strategic partnerships and commercial negotiations focused on Brazil and LATAM. • Conducted customer discovery and market research to understand operator needs and inform product positioning and commercial strategy. • Engaged operators and financial companies in discussions about prediction-market infrastructure and potential commercial relationships. • Contributed to company strategy and fundraising activities, connecting market opportunities with the company’s positioning. • Worked on commercial positioning for infrastructure concepts including sports markets, shared liquidity, stablecoin collateral and market-making incentives.

Built and operated P2E CREW from the ground up, owning business strategy, growth, business development, strategic partnerships, content and hands-on community execution, with a focus on LATAM. • Defined and executed the growth and go-to-market strategy, combining ecosystem research, partner development, content distribution and community-led user acquisition. • Identified priority blockchains, gaming ecosystems and Web3 products by tracking shifts in audience attention, user activity and commercial opportunities. • Proactively approached potential partners, developed relationships, and negotiated and secured partnerships involving the Arbitrum and Avalanche ecosystems and Web3 gaming projects. • Turned partnerships into campaigns, gaming activations and content initiatives, connecting partner objectives with LATAM audiences. • Grew the broader P2E CREW ecosystem to more than 200,000 members/users across community and distribution channels. • Created content, led content direction and managed engagement directly across social media, Discord, WhatsApp and Telegram.

Traded live football markets on Betfair professionally for approximately 4 years, combining probability assessment, game-state analysis and disciplined execution. • Analyzed price movements and market inefficiencies to inform trading decisions. • Managed personal capital and risk in fast-moving markets. • Developed practical knowledge of trading behavior, incentives and decision-making under uncertainty.