Q&A
No questions yet
Nothing posted yet.
Projects
D
Disney Moviebeam Customer Analysis
Service quality and word-of-mouth impact on video-on-demand metrics
Analyzed how service quality and word of mouth influence video-on-demand customer acquisition, retention, and usage.
S
Shoplet Inc. E-Procurement Analysis
Customer lifetime value and e-procurement behavior modeling
Modeled customer lifetime value and analyzed e-procurement behavior to identify high-value customer segments.
F
Fount Inc. Investment Behavior Prediction
Individual-level prediction model development
Developed an individual-level investment behavior prediction model using customer retention models.
H
Hanhwa Life Insurance Salesforce Performance
Local branch-level performance analysis
Analyzed salesforce group performance at the local branch level to identify drivers of sales effectiveness.
Experience
Cofounder and CEO
GoCodebook, Inc.Jan 2026 — Present · San Francisco, California, United States
Built and launched a vertical AI platform for real estate development with 500 daily professional users. Used hybrid vector search over external legal ordinances and laws with agentic AI to support in-depth real estate feasibility analysis and development decisions. Designed the full web service from scratch and launched an iOS beta app.
Founder and CEO
Number Analytics, LLCAug 2014 — Present · Cupertino, California, United States
Developed and oversaw statistical analysis software serving 15,000 users from 4,000 organizations in 119 countries. Integrated AI-powered automatic report generation in 2024 to extend the platform from statistical analysis to automated reporting. Expanded product delivery to mobile by launching iOS and Android apps in 2023.
AI Machine Learning Head
PetFriends Inc.Sep 2022 — Dec 2022 · Seoul, Korea
Conducted customer lifetime value prediction and churn analysis for 800,000 users to support CRM marketing optimization. Applied causal inference and difference-in-differences to improve personalized promotion performance, finding that 70% of online promotions produced no long-term effects. Applied hierarchical modeling to conjoint analysis for quantitative customer research.
The State University of New York
Aug 2017 — Feb 2022 · 4 yrs 6 mos
Graduate Program Director and Research Assistant Professor
Aug 2020 — Feb 2022 · Incheon, Korea
Directed graduate program and conducted research in quantitative marketing and customer analytics. Focused on causal inference methods and their application to marketing problems.
Assistant Professor
Aug 2017 — Jul 2020 · Incheon, Korea
Taught and conducted research in quantitative marketing, focusing on causal inference, customer analytics, and new product diffusion.
Education
The University of Chicago - Booth School of Business
Doctor of Philosophy (Ph.D.) in Marketing
Sep 2003 — Aug 2010
Ph.D. in Quantitative Marketing. Research areas include customer relationship management, customer analytics, new product diffusion, pharmaceutical industry new drub launch, TV home shopping, Video on Demand Service
The University of Chicago - Booth School of Business
Master of Business Administration (M.B.A.) in Marketing
Sep 2003 — May 2010
Research in customer analytics, new product diffusion, and direct salesforce response modeling
서울대학교 / Seoul National University
Bachelor's degree in Electrical Engineering & Economics
Sep 1998 — Jun 2002
Electrical Engineering and Economics
Credentials
J
Publication
Why does pharmaceutical detailing increase over time? Indication expansion versus inter-firm competition
Journal of Business Research
Issued Oct 2026
Authors · Minki Kim, Jaewon Yoo
Working paper, in the 3rd round review
M
Publication
The effects of Signal Quality and Contiguous Word-of-Mouth on Customer Acquisition for a Video on Demand Service
Marketing Science
Issued Sep 2010
Authors · Pradeep K. Chintagunta, Puneet Manchanda
Top Marketing Journal, Cited 158 times.
ViewI
Publication
Across the threshold: Role of performance and compatibility in innovative new products' market penetration
Industrial Marketing Management
Issued Sep 2004
Authors · Sang-Hoon Kim
Cited 40 times
ViewRecommendations
No recommendations yet
Nothing posted yet.
Skills
Full-Stack DevelopmentStatistical Data AnalysisArtificial Intelligence (AI)Machine LearningWeb ApplicationsSoftware as a Service (SaaS)Mobile Application DevelopmentStatisticsSPSSData AnalysisRMarketing ResearchQuantitative AnalyticsStatistical ModelingQuantitative ResearchSTATA