Saumya (Somi) Awasthi

Translated brand strategy into 2D and 3D visual assets for NBA and NFL broadcasts and clients like Dr Pepper. Managed cross-functional delivery of real-time AR experiences for live ESPN broadcasts. Built and launched an AI creative toolkit adopted by a 100-person production team.

Concepted, art directed, and produced a five-minute 3D animated music experience for SZA as part of Sony's Cosm initiative. Led the project from storyboarding through animation, real-time integration, and audience testing. Applied audience insights to refine the experience, contributing to a strategic initiative that culminated in Sony's $100M Cosm investment.

Led interactive public experiences from concept through exhibition, managing creative development, prototyping, iteration, and installation. Developed experience concepts informed by audience research and testing. Pitched strategic recommendations to senior industry executives, communicating creative rationale and intended outcomes.

Researched emerging creative technologies and presented recommendations to stakeholders on improving creative workflows and audience experiences. Supported virtual production projects from concept through delivery, coordinating creative and technical requirements. Developed and launched an original Apple Vision Pro experience with iterative design and final delivery.