Ariana Harjani

Own end-to-end production for 10+ monthly brand activations with luxury partners including Fortnum & Mason, Soho House, and Lululemon. Direct swag and gifting strategy from sourcing through fulfillment. Scaled Instagram from 0 to 6,000+ followers in under a year using Excel-based performance tracking to inform programming decisions.

Led market-expansion strategy for fine jewelry brand Peracas and closed a retail partnership with Scorpios Bodrum through cold outreach. Secured celebrity product placement for Sauer at the We Were Liars global premiere, managing vendor and stylist relationships to deliver earned media coverage.

Owned logistics and inventory for 100–200 runway and press samples using Launchmetrics, coordinating traffic across 10–20 vendor, editor, and stylist relationships. Built weekly Excel-based media-coverage reporting using formulas and pivot tables to quantify placement volume and trends across Vogue, WWD, and 15+ outlets.

Owned end-to-end delivery of 50+ high-profile events over four months, including Glamour Women of the Year, WWD Honors, and the Tony Awards. Directed vendor and production partnerships with broadcast teams, coordinating shot lists, lighting, and scripting. Pitched journalists via Muck Rack and built Excel reporting on print, broadcast, radio, and social performance.