Adam Sandler
New York City, NY, United States0
Marketing leader & AI systems builder | I build connected marketing workflows and help teams put them to work
Marketing leader with 20+ years at Nestlé, Mondelez, American Express and Edelman who now designs and deploys production AI systems for healthcare, insurance and SaaS teams, combining business strategy with hands-on builds in Claude and Supabase.
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Projects
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The Viable Edge
I built The Viable Edge because every marketing leader I talk to has the same problem... too many disconnected tools, no system that actually learns. It's an AI marketing system that runs on specialized agents orchestrated around your brand context. Content, SEO, email, analytics, campaign execution, all connected, all improving with every result. You own and operate everything.
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AI Citation Agent (Claude Code Build)
I built an AI-powered citation agent using Claude Code that automates SEO citation research and analysis. This walkthrough covers the full build process, from architecture to working demo, showing how non-developers can use Claude Code to create practical AI tools for marketing.
Experience
Founder & AI Transformation Lead, Marketing & GTM
The Viable Edge (Sandler Digital Advisory LLC)Dec 2024 — Present · New York City Metropolitan Area
Founded an AI implementation and transformation practice serving healthcare, insurance, SaaS, agency and professional-services clients. Deployed HIPAA-compliant Claude Enterprise workspaces, built data pipelines and automated workflows, and trained 100+ practitioners. Led all 6 Claude Code sessions at a two-day AI mastermind in Nashville and delivered programs to 145-person companies. Built The Viable Edge newsletter (1,100+ subscribers, 51% open rate) and YouTube channel (2,500+ subscribers).
Global Insights and Analytics - eCommerce / Digital Shelf
Mondelēz InternationalDec 2023 — Nov 2024 · New York City Metropolitan Area
Led selection and global rollout of Digital Shelf platform across 33 markets supporting 150+ retail customers. Managed vendor performance against SLAs, advised on omnichannel eCommerce strategy integrating retail media, and delivered market insights that shaped PIM enhancements.
Director, Strategy (Contract)
The Shelf Influencer Marketing AgencyJul 2023 — Oct 2023 · New York City Metropolitan Area
Built strategic frameworks for influencer activations for enterprise clients including Sam's Club and Campbell's, contributing to $1M+ in new business. Managed vendor relationships, platform integration and project milestones.
Director, Digital Marketing (eCommerce, Amazon.com)
Nestlé Health Science (fka The Bountiful Company / Nature's Bounty)Nov 2015 — Jul 2023 · New York City Metropolitan Area
Led digital brand strategy across social, retail media and eCommerce for a 12-brand portfolio. Built and managed a 16-person digital marketing team, managed a $10M budget optimizing against CAC, LTV and ROAS targets. Managed eCommerce platform integrations including Salesforce Commerce Cloud to improve scalability.
Education
Sep 2007 — Jun 2009
Credentials
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License or certification
Inbound
HubSpot Academy
M
Course
Make Foundation
Make
Issued Sep 2025
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Course
Community Management for Enterprise Communities
Lithium Technologies
Issued Oct 2012
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Skills
Claude SkillsAnthropic Claudevibe marketingStrategic Marketing ConsultancyPositioning (Marketing)Analytical SkillsAI StrategyPrompt EngineeringNo-Code DevelopmentAI Fluency & AdoptionArtificial Intelligence (AI)agentic aICustomer SuccessDTCE-CommerceBrand Management