Thiago Faria Medeiro

São Paulo, Brazil0

Product Manager | Digital Platforms | B2B & B2B2C Products | Insurance, Financial Services & Wellness

I'm a Product Manager who turns ambiguous, high-stakes problems into shipped digital products — in wellness, insurance, and highly regulated environments. At Fully (a Prudential-backed digital wellness platform), I led product initiatives for a platform serving 100,000+ users. I designed and validated a gamification mechanic from scratch — building a working probability-engine proof of concept in Python in one week to solve a real business problem (moving from an unpredictable pay-as-you-go cost model to a fixed, budget-safe one), while working closely with Legal to keep it fully compliant with Brazilian prize-law restrictions. I also led the internal build of a new rewards-calculation engine that replaced an external vendor, generating multi-million-dollar annual savings (USD), and the migration to a new CMS that avoided a significant annual vendor renewal cost (USD) under a hard deadline. Along the way, I built a self-service admin portal that cut voucher setup time from a full day to minutes for corporate partners. Earlier, at Prudential International (through Accenture), I led product management for a global digital insurance platform, coordinating engineering, design, and business teams across Brazil, China, India, and the U.S. I sequenced three cross-sell insurance launches to Prudential's existing customer base — starting with a new product that doubled adoption, then extending into an insurance product for policyholders' children (navigating minor-specific legal and underwriting constraints) and a mass-market, lower-ticket product line. I also led a multi-country vendor selection process across 7 providers, building the financial and technical evaluation framework used to make the final decision. My background also includes leading delivery for a 60-person team supporting a critical identity and access management platform for a major Brazilian bank, and years of hands-on work in software engineering, agile transformation, and enterprise delivery — experience that shapes how I evaluate product decisions: through customer value, technical feasibility, operational risk, and business impact at the same time. Core areas: Product Strategy | Product Discovery | Product Roadmap | Prioritization | Digital Platforms | B2B & B2B2C Products | Cross-Sell Strategy | Regulated Products | Proof of Concept | Systems Integration | Cross-Functional Leadership | Stakeholder Management I'm particularly interested in Product Manager opportunities in insurance, financial services, wellness, and B2B/B2B2C digital platforms.

AI Fluency

No AI stories yet

Nothing posted yet.

Experience

Product Manager, Fully

Prudential Financial

Apr 2025 — Present · São Paulo, Brazil

Led product management for Fully's wellness platform (100,000+ users), reporting to the VP of Marketing, Products & Operations, and drove the company's transition from a non-product-oriented structure to a dedicated product organization. - Designed and validated a new rewards mechanic (Spinwheel) from scratch, moving the platform from an unpredictable pay-as-you-go cost model to a fixed, budget-safe one. Built a working probability-engine proof of concept in Python in one week, working closely with Legal to ensure full compliance with Brazilian prize-law restrictions — the POC was validated as production-ready and later became the reference design implemented by IT. - Led the internal redesign of the platform's core rewards-calculation logic, replacing an external vendor and generating multi-million-dollar annual savings (USD); took over ownership of the initiative mid-stream and redesigned it under three hard constraints (simplicity, IP-risk avoidance, user experience) after a triggering business event — the solution shipped to Prudential's production app. - Led the CMS migration to a new multi-tenant, multi-country, multi-language platform (PT/EN/ES), avoiding a significant annual vendor renewal cost (USD) under a non-negotiable deadline; worked directly with Engineering on API-level solutioning to cover gaps in the underlying platform. - Designed and shipped a self-service admin portal MVP for corporate partners, reducing voucher-configuration time from a full day to minutes — scoped through cross-functional discovery involving nearly every area of the company, in anticipation of scale from a new Mastercard marketplace partnership. - Led product strategy for loyalty and rewards integrations (Livelo points exchange, third-party experience vouchers), a telemedicine partnership, and Prudential life-insurance policy issuance. - Recognized by the CEO and board for maintaining delivery momentum and team stability throughout the company's wind-down process.

Product Manager

Fully Ecosystem

Apr 2025 — Present · São Paulo, Brazil

Engaged through Prudential Financial as Product Manager for Fully, a wellness platform serving 100,000+ users. Designed and validated a new rewards mechanic (Spinwheel) from scratch, building a working probability-engine proof of concept in Python that became the reference design implemented by Engineering, and led the internal redesign of the platform's core rewards-calculation logic, replacing an external vendor and generating multi-million-dollar annual savings. Recognized by the CEO and board for maintaining delivery momentum and team stability throughout the company's wind-down process. Full role details under my Prudential Financial position.

Delivery Manager

act digital

Aug 2024 — Apr 2025 · São Paulo, São Paulo, Brasil

Led delivery for the A3C program, Bradesco's Access, Authentication & Authorization (CIAM) platform — a mission-critical identity infrastructure serving the entire bank. Managed a team of 60 (including 7 Scrum Masters, developers, and QAs) within a 400-person account, later expanding to lead 3 concurrent projects totaling 80 people. - Secured contract renewal with the client through hands-on client relationship management, stakeholder alignment, and crisis management — stepping in repeatedly to resolve high-stakes issues and protect trust with the bank. - Built a custom Jira data-extraction and reporting tool to give the account granular, data-driven visibility into hours and productivity, supporting internal decision-making and negotiation strategy. - Took the team from 32nd to top 20 of 50 teams in the bank's internal performance ranking within 3 months, through independent data analysis (uncovering that several individual indicators were already top-10) and a data-driven improvement plan with concrete actions per indicator, followed by a cross-team preventive reporting model. - Directed quality and test-automation strategy for the CIAM platform, mentoring QAs to strengthen indicators on a system critical to bank-wide operations. - Owned full people management for the team — hiring, performance, compensation, coaching and mentoring — alongside technical and process direction.

Product Manager | Delivery Manager | Enterprise Agile Coach

Accenture

Mar 2017 — Feb 2024 · São Paulo, São Paulo

Led product management for a global digital insurance platform (Prudential International — detailed below), plus delivery leadership, agile transformation, and business/product consulting across major clients in banking, insurance, retail, and telecom — leading teams of up to 60 people and programs of up to 300. Also worked as an agile trainer (Scrum, Kanban). Mapfre (2022) Designed and implemented Mapfre Brazil's Agile Center of Excellence (operating model, frameworks, roles, rituals), later extending into hands-on delivery across 2 pilot projects — including a custom scaled-agile model to govern a 5-vendor, mixed Agile/Waterfall integration. Itaú (2020–21) Sole Business Agility lead for a ~300-person program (Accenture + client), driving governance, tooling, and OKR adoption — improving delivery predictability, dependency visibility, and cross-team communication. TIM (2019–20) Delivery Lead for a SAP billing module rollout using Scrum; delivered on time, on budget, and within scope (plus added scope) at under 3% defect rate, driving TDD-based test automation for ABAP that cut E2E test cycles from 1.5 days to 30 minutes. Later redesigned the operating model for a multi-vendor CRM support operation using a Kanban/Flight Levels approach. Itaú (2018–19) Delivery Lead for a Scrum/DevOps/microservices pilot migrating a mainframe application to a modern platform; trained the team in Scrum, BDD, and story writing. Cogna (2018) Agile Coach for 2 SAFe Agile Release Trains (~50–60 people each) as part of a company-wide digital transformation sponsored by the CEO; coached RTEs, Scrum Masters, architects, and developers through PI Planning and execution. One Financial (2017–18) Led a strategic and organizational diagnosis for a credit-systems company, identifying a core product-vs-project misalignment; redesigned team structure around product ownership, mapped skills and knowledge-concentration risk, and implemented supporting tooling and processes.