Vraj Desai

Drove 400% YoY growth to 5M+ MAU with zero paid acquisition by redesigning onboarding and RSVP flows with eng and design. Doubled viral k-factor and the app was named Google Play Best App of 2024. Owned messaging strategy across SMS, RCS, push, and iMessage, and shipped the Apple Messages for Business integration, which lifted engagement 3x, moved 40% of volume off SMS, and saved $3M+/yr. Built experimentation infrastructure processing 300M+ events/month for A/B testing, funnel analysis, and retention insights.

Defined the product from zero as the first business hire, leading the pivot from co-browsing to an AI-powered support platform that reached 60% automated resolution across 200+ customers before Ramp acquired it. Owned the core AI answer experience end to end, including response structure, confidence calibration, hallucination handling, and fallback logic. Found through customer research that onboarding friction was the main barrier to adoption, then redesigned the activation flow through rapid experimentation, reaching an 80% competitive win rate and 150% YoY revenue growth.

Built the Instant Cash product from zero to $40M ARR. Defined repayment flows, risk rules, and core UX for a lending product that has since disbursed $1B+ to users.

Energy & Natural Resources