Darius A.

Austin, TX, United States0

Grocery & CPG Marketing | Shopper Marketing, Retail Media & Omnichannel Growth | Founder, Pentalon Growth Marketing

Digital performance marketing leader with 15+ years building profitable growth programs across grocery, retail and subscriptions. Manages paid media, SEO, CRO and creative testing for brands doing $15M–$40M in digital revenue.

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Experience

Principal Growth Marketing Consultant

Pentalon Growth Marketing, LLC

Sep 2017 — Present · Austin, Texas Metropolitan Area

Lead performance marketing and eCommerce engagements for direct-to-consumer and retail brands. Set media, SEO, creative and conversion roadmaps; manage agencies and platform partners to connect media planning, buying and testing with customer economics and ROI.

Growth Marketing

Sprouts Farmers Market

Sep 2022 — Oct 2024 · Scottsdale, AZ

• Developed a new-store launch playbook using geo-targeted social ads, recipes and local offers • Automated weekly circulars into Meta ads for Florida stores, contributing to a 15% lift in daily foot traffic • Built regional dashboards linking campaigns, store engagement and foot traffic

DTC eCommerce and Subscription

General Mills

Sep 2023 — Jan 2024 · Minneapolis, MN

• Managed a $500K go-to-market budget and led customer experience, paid social and subscription analytics for a children's meal-subscription launch • Developed launch messaging, segmentation and GTM campaign strategy • Led agency review and marketing vendor selection against brand and product launch priorities

Growth Marketing & eCommerce

Consumer Cellular, Inc.

May 2022 — Nov 2023 · San Francisco, California, United States

Education

UCLA

BA in Communications, Latin American History

Dean's List

Golden Gate University, School of Law

J.D. in Law

Admitted to the California Bar

UCLA

Bachelor of Arts in Communications

Golden Gate University, School of Law

Doctor of Law

Admitted to the California Bar

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Skills

MortarDigital StrategyKey Performance IndicatorsForecastingIntegrated MarketingMobile MarketingIntegrated Brand MarketingUser Experience Design (UED)Brand MarketingMerchandisingAmazon Web Services (AWS)Real-Time Bidding (RTB)Ad TechA/B TestingMobile AdvertisingHubSpot

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