Jae Lee
São Paulo, Brazil0
Building AI Solutions to Scale Open Finance | Startup Executive l Author of Brazilian Economic History in 🇰🇷
Startup executive and advertiser who helped build an Open Finance platform in Brazil from the start, now leading AI and technology teams at klavi. Born in Korea and has lived in Latin America for over 28 years.
AI Fluency
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Experience
klavi
Sep 2018 — Present · 8 yrs 2 mos
AI & Tech Director
Jan 2026 — Present · São Paulo, São Paulo, Brazil
Leads AI and technology teams, including 4 AI engineers and full-stack development teams (Frontend, Backend, Quality Assurance).
Partner (Statutory Director)
Sep 2018 — Dec 2025 · São Paulo, São Paulo, Brasil
Founding team member who architected and developed an Open Finance platform covering culture, data infrastructure, product strategy, and solution delivery. Led a cross-functional team of 15+ across Data, Product, Solution, People, and Operations. Delivered the Open Finance Data and Pix payment solution with full integration across participating banks. Built the Data team's categorization, labeling, feature engineering, and credit scoring foundations, plus a monitoring system for data quality. Set up the service team for PoCs, backtests, technical onboarding, and post-sales. Also led the klavi brand from naming through marketing campaigns.
Business Advisor
Overseas Koreans AgencyAug 2024 — Present · Brazil
Business Advisor representing Brazil for the Overseas Koreans Agency. Mandate runs from August 2024 to August 2026.
Digital Project Management (Manager, Supervisor)
Innocean Worldwide BrazilApr 2016 — Oct 2018 · São Paulo e Região, Brasil
Set up the digital marketing client services operation for Hyundai Motor Brazil (HB20 and Creta). Work covered a new brand and retail website, a sales operation center (BDC), digital signage across 200+ dealers, and maintenance of the MeuHyundai.com.br loyalty program. The team won the 2018 J.D. Power award for best company in digital user experience.
Product Marketing (Supervisor/Sr Analyst)
Samsung ElectronicsJul 2013 — Apr 2016 · São Paulo Area, Brazil
Started in B2B product marketing for printers, leading 3-month sales and marketing target planning and roll-out. Maintained S&OP for more than 200 SKUs weekly with a global team. Also worked on trade marketing, marcomms, and training promoters in retail.
Education
Universidade Presbiteriana Mackenzie
BA in Advertising and Marketing
Sep 2008 — Jun 2013
Honored with The Best Thesis of Graduation
FIAP
Postgraduate in Digital Data Marketing
Sep 2017 — Jun 2018
Business Training Company
General Business Program
Sep 2015 — Jun 2015
Curso de Negócios de 108h sobre Estratégia, Finanças & Valuation, Marketing, Soft Skills, Contabilidade e Investimentos
I
Instituto Universal Brasileiro
Suppletive Education (GED)
Sep 2007 — Jun 2007
Credentials
L
Course
Fundamentos de Gestão Ágil
LinkedIn
Issued Dec 2020
L
Course
Gestão Ágil no Trabalho: Como Criar Equipes Ágeis
LinkedIn
Issued Dec 2020
L
Course
Gestão Ágil no Trabalho: Como Planejar com Histórias de Usuários Ágeis
LinkedIn
Issued Dec 2020
G
Course
Certificado de conclusão do curso "Curso avançado do Google Analytics"
Google
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Skills
Sucesso do clienteSuporte ao clientePLGBrandingMarketing de conteúdoGestão operacionalGrowth HackingAnalítica de dadosAtendimento ao clienteGestão de projetosMarketing digitalGestão de projeto digitalGestão de relacionamento com o cliente (CRM)S&OPPlanejamento estratégicoMarketing de produtos