Aug 2024 — Present · Austin, Texas, United States
I work with startups and early-stage product teams that need to understand a problem, investigate an opportunity, or test an idea before making a significant investment.
Bring me in when you have an idea for a product, service, feature, workflow, or business—but need evidence before deciding what to build. I combine design research, strategy, systems thinking, UX, and AI-assisted prototyping in Figma to turn early ideas into realistic concepts that customers, employees, or stakeholders can evaluate.
I can help you clarify the opportunity, uncover risky assumptions, create and validate an interactive prototype, and develop a practical roadmap for moving forward.
I also conduct mixed-methods research for organizations that know something isn't working but don't yet understand why. I connect what customers, employees, and stakeholders are experiencing to the larger business or service system, then translate the findings into actionable decisions.
The goal is not another report that disappears into a shared drive. It is a clearer understanding of reality and a defensible next step.