Ed FitzGerald

Built and scaled EMEA SMB Outbound Research Ops from 5 to 18 people, structuring pods by language (EN/FR/DE/ES/IT) for full regional coverage. Moved operations from ad hoc to SLA-driven with intake workflows, SOPs, QA checklists, and Salesforce dashboards. Delivered hundreds of ICP-aligned accounts and buyer contacts monthly. Partnered with VP SMB Sales and VP Marketing EMEA on territory, ABM, and pipeline priorities, with EMEA practices becoming the global standard. Promoted 5 team members and embedded GDPR compliance across operations.

Owned SMB new-logo acquisition in Ireland, reporting to the Founder/CEO and leading a 6-person intern/contractor bench. Built GTM from scratch with 4–5 step multichannel cadences (LinkedIn, email, phone). Generated ~400 accounts/month and ~10 qualified meetings/week. Drove 30 pilots and 20 paid trials, authoring scripts, ICP guides, objection handling documentation, and demo scripts. Closed the loop with Product on buyer feedback, surfacing usability gaps that guided a pre-scale pivot.

Contract mandate to launch UK&I SMB segment and validate GTM for marketplace lending offering. Built outbound motion from zero, defining ICP and developing LinkedIn/email sequences with value messaging tailored to SME owners and finance leaders. Secured lighthouse opportunities including late-stage negotiations and LOIs to validate demand and accelerate credibility in target verticals.

Assisted in completion and delivery of client tax packs, assessing dividends, tax rates, and various schedules. Required high attention to detail and thorough knowledge of tax documentation processes.