Jan 2023 — Dec 2023 · New York, NY
Owned campaigns for wireless brands (PureTalk, H2O/Life Wireless), running test-and-learn programs across email, Facebook, Instagram, X, and LinkedIn. Built integrated content calendar for three national brands and enforced messaging consistency across creative, media, and legal teams. Leveraged audience research on fraud concerns to grow a single scam-protection post to 3M+ views. Increased quarterly orders 70% YoY while decreasing spend 30%, and drove 250%+ engagement growth.