Rochelle Weber
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Rochelle Weber

Queensland, Australia0

Business Systems & AI Automation | I map how work actually gets done, connect the tools, and build automations people use | Builder of Distill and AIQ | Gold Coast

Works out what a business needs, maps how the work runs today, then designs and builds the tool that fixes it. Has spent the past two and a half years doing this with her own products and automations, from the first question through to a tested solution in use.

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Projects
D
Distill
App that turns spoken work descriptions into structured procedures for a company knowledge base
Built to capture how people actually do their work by having them talk it through, then converting that into structured procedures a company can keep.
A
AIQ
12-question diagnostic scoring AI readiness with a written report
A diagnostic that scores a business's AI readiness and produces a written report. Rochelle reviews every report before release.
Experience
W
AI Consultant
Weber Advisory
Jan 2024 — Present · Gold Coast, Queensland, Australia
Captured requirements, mapped current-state processes and data flows, then designed and built each system. Tested each one against written acceptance criteria and improved it from feedback. Built Distill, which turns a person talking through their work into structured procedures for a company knowledge base, going from idea to working app in two days. Built AIQ, a 12-question diagnostic that scores AI readiness and produces a written report, and reviews every report before release. Built CRMs and dashboards in GoHighLevel and Pipedrive, and handles invoicing in Xero. Designed a four-step rollout method: map the work, show leaders the value, pilot with willing people, then train everyone and measure results.
Distill
Founder
Distill
Jan 2026 — Present · Gold Coast, Queensland, Australia
Point-of-work voice capture that turns how someone explains a task into a structured SOP, stored where the business can find it. • Took it from idea to a working web app in two days, solo • Submitted to Y Combinator • Owned spec, build, testing and positioning
F
Founder and Builder
FastReply 24/7
Jan 2024 — Jan 2026 · Gold Coast, Queensland, Australia
Sole builder of a voice and SMS reply platform for small businesses, including the phone and messaging integrations that connect calls and texts to AI replies and CRM follow-up. Traced and fixed integration and workflow failures across telephony, messaging and CRM tools.
P
Sole Builder
Product Builds (HighConnect, CarWise, FastProof, FastFollow, Headlight Hero GC)
Jan 2024 — Jan 2026 · Gold Coast, Queensland, Australia
Designed and shipped each app and business system as sole builder using AI app builders and automation, including website, Shopify store and branding.
Education
D
Digital marketing course (provider not stated)
Digital Marketing
Followed by six months of one-to-one mentoring on Meta and Google advertising
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Skills
Product DevelopmentRapid PrototypingKnowledge ManagementChange ManagementWorklow AutomationClaude CodeAI AdoptionOpenClawBusiness Process ImprovementChatGPTGood Clinical Practice (GCP)Responsible AIStandard Operating Procedure (SOP)ZapierAirtableMicrosoft Copilot
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