Christopher Ng

Built a three-year operating plan for Zillow's $1B/yr advertising business recommending a transition to post-pay marketplace model. Grew Preferred revenue 380% over three years and increased per-transaction take rate from 33% to 37%+, driving $28M annual incremental revenue. Managed a 12-person revenue operations team and reduced monthly forecast error from 10%+ to 3-4%.

Built out revenue strategy team capabilities across sales pipeline analytics, revenue forecasting, and strategic account planning. Defined 7 key revenue metrics and established weekly executive reviews. Supported shift to performance advertising resulting in 150% YoY growth and increased advertiser leads by 440%.

Owned global OKRs for product adoption and revenue growth, delivering insights to executive leadership. Developed playbook for product testing and GTM processes across multiple teams. Led data assessment to identify gaps in reporting and metric ownership. Guided team through 230% headcount growth and major organizational restructure.

Executed go-to-market strategy for first online self-service purchasing experience, reaching $1M+ run rate. Built resourcing proposal covering long-term priorities across product pods earning CTO approval for 50+ headcount. Managed $30M+ budget and developed feedback loops across tech, sales, and marketing.