Nik Poon
San Francisco, CA, United States0
Brand Strategy & Integrated Marketing | From Gemini Enterprise (Google Cloud) to NYT’s Top 2 Super Bowl Ads (ex-Goodby) | Creative, PMM, GTM Strategy
Product marketing and brand strategist with 15+ years positioning complex technology products and building go-to-market campaigns. AI-native operator who builds with AI daily.
AI Fluency
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Experience
Strategy Director (on assignment at Google)
Factor (on assignment at Google Cloud)Mar 2025 — Jun 2026 · San Francisco Bay Area
Owned positioning, messaging architecture and launch narrative for Gemini Enterprise across executives, business decision makers, IT/security leaders and developers. Built a custom competitive intelligence system in Google AI Studio tracking ~21 AI competitors to set messaging priorities and inform campaign strategy. Paid customers grew 40% quarter over quarter in Q1 2026.
Brand Strategy Director
Goodby Silverstein & PartnersJul 2023 — Feb 2025 · San Francisco, CA
Led product launch and brand strategy for BMW i5/5 Series Super Bowl 2024 campaign with Christopher Walken, achieving #1 iSpot effectiveness rating and +267% configurator builds. Repositioned Mountain Dew around its outdoors equity for Baja Blast launch, generating 17B+ earned impressions and +553% search lift. Mapped BMW USA's omnichannel customer journey and led integrated agency partners across CRM, website, social and dealer communications.
AI Business Fellow
PerplexityJan 2025 — Jan 2025
Director of Strategic Planning
Arrivals + DeparturesNov 2020 — Jan 2023 · Toronto, Canada
Led brand and integrated campaign strategy across Pet Valu, Mydoh, OXY, Twisted Tea and SkipTheDishes while mentoring a team of five. Launched Mydoh, RBC Ventures' fintech product, into an unknown category with +15% awareness, +13% consideration and +314% branded search. Repositioned Pet Valu around its Animal Care Experts platform, driving +21% year-over-year sales and No. 1 market share.
Education
University of Toronto - Rotman School of Management
B.Com in Commerce
Beijing Language and Culture University
Summer Exchange in Mandarin
Improved my Mandarin and knowledge of Chinese culture in and outside of class. Also taught English to local university students.
University of Toronto - Rotman School of Management
Bachelor of Commerce in Marketing/Marketing Management, General
Credentials
S
Course
Become an AI Leader
Section
Issued Apr 2025
L
Course
Foundations of Diversity, Equity, Inclusion, and Belonging
LinkedIn
Issued Dec 2023
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Skills
App MarketingBrand BuildingMarketing Campaign StrategiesCreator EconomyConsumer CultureProduct AdoptionSkills AnalysisBrand Health TrackingSocial Media MarketingCommerceProduct LaunchPositioning (Marketing)Hybrid Electric VehiclesProduct Launch PlanningGo-to-Market StrategyB2B Marketing Strategy