Kimiko Williams, CDMP

I AM ABLE Digital Learning Program empowers adults with learning disorders/disabilities through personalized AI-powered learning tracks that provide accessible training and adaptive resources to support entrepreneurship pathways and career advancement. The initial rollout will target the Caribbean, Latin America and the United States. In alignment with the United Nations Sustainable Development Goal #4, the program aims to "ensure inclusive, equitable quality education and promote lifelong learning opportunities for all."

Background: During my tenure as Digital and Marketing Manager at the Jamaica Technology and Digital Alliance, I conceptualized and led the execution of the "Go Digital Campaign". As one of the strategic initiatives of the organization, the campaign was aimed increasing awareness and acquiring leads for the newly launched "Go Digital Marketplace", a B2B marketplace that provides small businesses with access to vetted technology solution providers. Approach: Key to the campaign, was coordinating a virtual "Marketplace Meetup" event series which gave small businesses real time access to tech vendors who provide digital transformation services such as website development, CRM software solutions, digital payment systems, data analytics, and digital marketing services. The Result: The event series generated 100+ marketing-qualified leads for Marketplace Meetup events through organic channels, paid media and partner collaborations within a USD$200 budget. Platform sign ups also increased by 290%. Additionally, I organically increased blog traffic and views by 300% and 150%, respectively, on the marketplace platform through weekly email marketing and social media campaigns within 11 months.

Activities and societies: Future Marketers Association - Assistant Director of Finance (2017 - 2018) Data Analysis, Project Management and +2 skills