Mabel Teo
San Francisco, CA0
Product @ UC Berkeley
Product and UX professional with 5 years of experience leading digital initiatives across APAC and global markets, combining product strategy, cross-functional team leadership, and user research. Graduating next spring and seeking roles open to OPT candidates.
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Projects
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Spotify Discover Mode
Conversational music discovery feature concept
Designed a conversational music discovery feature for Spotify using competitive analysis and persona-based user research to address gaps in mood-based recommendations. Built and tested low and high-fidelity prototypes across 4 usability tasks, iterating on features based on user feedback.
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General Assembly Projects
Brand identity redesign and government website UX overhaul
Revamped the brand identity and website for a Malaysian social enterprise through user research and iterative design. Redesigned the user experience for a national immigration agency's website, resulting in measurable efficiency gains and significantly faster task completion.
Experience
R&D Digital Program Manager Intern
Baxter International Inc.Jun 2026 — Aug 2026 · Round Lake, Illinois, United States
Launched a monthly Digital Product Play Day program that drew 60 attendees (95% of those invited) to the inaugural event, with growing demand from teams wanting to showcase and learn about each other's products. Led the IQE v3.2 Closure Review retrospective and planned the Spectrum Replayer Tool Revalidation, driving actionable recommendations and stakeholder cadences into the v3.3 release.
Digital Consultant, Technology Consulting
Ernst & Young AdvisoryAug 2020 — Jul 2025 · Singapore
Drove a 6-month pilot of a global trade-in-for-credits program for a top Korean electronics company, defining MVP scope and launching across 3 regions. Built and executed the roadmap for a $1.5M Singapore government digital platform, improving citizen engagement by 45% and streamlining workflows through iterative releases. Collaborated with UX researchers and data analysts to increase engagement by 30% and reduce bounce rate by 10%, while overseeing UAT for 70+ widgets and improving release quality by 70%.
Internet Marketing Executive
VaridusJun 2019 — Aug 2019 · Singapore
• Content management for existing website on GoDaddy
• Learnt new technologies for migrating site to Wordpress
• Evaluated site improvements
Summer Digital Product Analyst (Wealth Management)
MaybankJun 2019 — Aug 2019 · Singapore
Conducted user and market research to guide new digital wealth product concepts. Contributed to product positioning and campaign strategy for online wealth tools and dashboards.
Education
University of California, Berkeley
Master's Degree in Information Management & Systems
Aug 2025 — Jun 2027
Focus: Product Management & Human Computer Interaction
General Assembly
User Experience Design Flex Immersive
Sep 2021 — Mar 2022
University of London
Bachelor of Science in Computing and Infomation Systems
Sep 2017 — Jun 2020
First Class Honours
Credentials
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License or certification
Professional Scrum Master I (PSM I)
Scrum.org
Issued May 2022
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Course
Social Media
HubSpot Academy
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Skills
JiraConfluenceSitefinityAgile MethodologiesContent Management Systems (CMS)Proposal WritingClient managementUser Experience Design (UED)User Experience (UX)Business DevelopmentSearch Engine Optimization (SEO)Social MediaAdministrative AssistanceMarket ResearchBusiness AnalysisGraphic Design