Thomas O'Kane

Business Partnering Officer

BA Marketing graduate currently working as a Business Partnering Officer at De Montfort University, supporting strategic marketing, recruitment and engagement activity across the institution. With experience spanning higher education, brand management and digital marketing, I specialise in developing data-led marketing strategies, improving customer journeys and delivering campaigns that connect audiences with opportunities. My background includes course marketing, CRM communications, digital optimisation, market research, content development and stakeholder engagement. Throughout my career, I have continued to develop my professional expertise through industry-recognised qualifications, including the CIM Level 4 Certificate in Digital Marketing, CIM Level 6 Diploma in Professional Marketing, and the MRS Certificate in Market and Social Research. I am passionate about using insight, creativity and collaboration to deliver impactful marketing solutions that support organisational growth and audience engagement.

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