Jonghee Jo

Columbus, OH, United States0

Marketing Analytics & Insights at JPMorganChase

Marketing analytics leader with about 20 years of experience measuring acquisition campaigns, website testing, and digital performance across banking, automotive, retail e-commerce, and consulting-style analysis. Currently builds executive dashboards and LLM-assisted reporting tools at JPMorganChase.

AI Fluency

Claude

Build custom dashboard for marketing campaign performance evaluation

Experience

JPMorgan Chase & Co.

Oct 2021 — Present · 5 yrs 1 mo

Marketing Performance Analytics Manager, Home Lending

Jan 2023 — Present · Columbus, OH

Analyzes acquisition campaign performance across audience segments, geographies, and marketing channels, and provides strategic insights from marketing and customer data. Built LLM-driven HTML marketing dashboards that cut production cycle time by 90% while keeping data quality high. Manages the Marketing Operations dashboard used by Home Lending executives, including the Chief Marketing Officer.

Marketing Finance Manager, Consumer Banking

Oct 2021 — Dec 2022 · Columbus, OH

Analyzed the financial effectiveness of more than $500M in Chase Consumer Banking marketing investment. Built Tableau dashboards for acquisition KPIs that showed incremental accounts, revenue, and ROI. Calculated financial returns on firmwide initiatives such as New Market Expansion.

Manager, Digital Analytics, Ford.com Shopping Experience

Ford Direct

Jan 2017 — Jan 2021 · Dearborn, MI

Led measurement and analysis of the Ford.com customer shopping experience. Showed offline sales originating from online leads, and suppressed Ford.com paid search ads on keywords overlapping dealer sites, cutting dealer paid search cost per lead by 43%. Ran in-depth analysis of lead form A/B tests that delivered an average 12% conversion lift.

Analytics Lead, Digital Marketing

JPMorgan Chase

Jan 2010 — Jan 2016 · Columbus, Ohio Area

Managed digital campaign optimization for the chase.com online banking business. Ran a behavior-based acquisition campaign that generated 60K new accounts, and built an Ad Quality Score that lifted average display ad performance by 12%. Moved the team away from last-click attribution after a multichannel analysis in Visual IQ. Targeted display promotions that produced $200M in annual revenue in 2015.

Senior Marketing Analyst, Web Analytics

Victoria's Secret Direct

Jan 2006 — Jan 2010 · Columbus, OH

Supported a $1.4B e-commerce platform. Ran more than 100 website tests that added $10M+ in annual incremental operating income, and recommended site changes to top management. Segmented customers by recency and frequency, analyzed competitor clickstream data in Hitwise, and tracked Facebook promotions through conversion tags and customer lifetime value.