Business Development Lead, South Korea
AppleOct 2022 — Jun 2024 · Seoul, Republic of Korea
Drove growth of Apple's first party subscription business through strategic partnerships across Korea. Identified, pitched, and structured deals using LTV modelling and opportunity sizing. Led cross-functional teams across BD, Marketing, Legal, Operations, and Product to launch partnerships, and worked with partner product and marketing teams to lift engagement, sign-up conversion, and retention. Key deals included Coupang x Apple Music, TVING x Apple TV+, KT x Apple TV+, SK Broadband x Apple TV+, Lotte, and Hyundai multi service offers.