Goeun Kim
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Goeun Kim

Seoul, South Korea0

Business Development, GTM, Content & Services - Korea

Licensing and business development professional with 18+ years across content, media, and tech in Korea and APAC, most recently leading partnerships at Apple Korea. Runs Good Grooves, an independent consultancy helping global clients enter the Korean market.

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Experience
G
CEO
Good Grooves
Aug 2018 — Present · Seoul, Seoul, South Korea
Founded and lead an independent content tech consultancy. Work covers partnership strategy, business development, B2B sales, and market entry for global clients coming into Korea. Current clients include Artlist, POP MINT, New ID, RixEngine, and GCON. Also sits on the expert committee at Gyeonggi Content Agency. Past clients include CJ E&M DIA TV, PCCW VIU, The Live Global, and STYLEmate.
Apple
Business Development Lead, South Korea
Apple
Oct 2022 — Jun 2024 · Seoul, Republic of Korea
Drove growth of Apple's first party subscription business through strategic partnerships across Korea. Identified, pitched, and structured deals using LTV modelling and opportunity sizing. Led cross-functional teams across BD, Marketing, Legal, Operations, and Product to launch partnerships, and worked with partner product and marketing teams to lift engagement, sign-up conversion, and retention. Key deals included Coupang x Apple Music, TVING x Apple TV+, KT x Apple TV+, SK Broadband x Apple TV+, Lotte, and Hyundai multi service offers.
Epidemic Sound
Sr. Manager Business Development - APAC
Epidemic Sound
Mar 2020 — Sep 2022 · Seoul, Republic of Korea
Established Epidemic Sound's presence in Korea from the ground up. Built the go-to-market strategy, revenue targets, and short and long term plans, then hired talent, managed resellers, and set up operational frameworks. Acquired new enterprise clients and drove user sign-ups. Key deals included SKT video ringtone music, Rakuten Viki, Watcha, Netflix x KTO project, CJ DIA TV, and LG CNS.
U
General Manager, Korea
UCAST (formerly 8Asian Media)
May 2016 — Jul 2018 · Seoul, Republic of Korea
Led Korean operations for a global internet TV network and monetization platform. Managed global content partnerships, production investment, co-production, and format representation. Oversaw digital PPL, sponsorship, and ad sales. Key clients included CJ E&M DIA TV, iMBC, Arirang TV, and drama production studios.
Education
Yonsei University
Yonsei University
학사 in 언론홍보영상학부
Jan 2002 — Feb 2007
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Skills
Content ManagementContent StrategyStrategic PlanningWeb Content ManagementBusiness DevelopmentData AnalysisGoogle AnalyticsOperations ManagementContent AcquisitionsDigital MediaStrategic PartnershipsSocial MediaManagementStart-upsBusiness Strategycontent programming
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