Andy Bissonette
Detroit, MI, United States0
VP Marketing / Head of Marketing | B2B SaaS & Technology | Brand + Demand + GTM | Growth Systems
Marketing executive who builds brands and demand generation systems that drive measurable revenue growth, with expertise in rebrands, sales enablement, and post-acquisition integration.
AI Fluency
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Experience
Director of Marketing
Glover USep 2025 — Aug 2026 · Birmingham, MI
Shifted company positioning from events-led to coaching-led, adding $1.4M in incremental coaching ARR and growing the 1:1 coaching base from 245 to 359 clients. Set attendance records for flagship Summit and leadership events, increasing registrations by 16% and attendance by 48%. Built AI-assisted workflows in HubSpot and GA4 that reduced production-to-launch time by 40%, and improved registration-to-close conversion from 4% to 13%.
Marketing Advisor & Consultant
MomentiimNov 2024 — Sep 2025 · Remote
Advised five growth-stage companies on GTM, positioning, brand frameworks, and content strategy, with two clients achieving 110% and 55% revenue growth within six months. Improved lead-management operations in HubSpot and Salesforce, reducing time to first touch by 30% and increasing email click-through rates by 28%.
Senior Director of Marketing (Nexcess & Liquid Web)
NexcessJun 2022 — Oct 2024 · Remote
Led GTM and product marketing for three product lines launched through partnerships, generating $2.1M in incremental annual revenue and expanding addressable market by 25%. Improved lead conversion by 40% through repositioned messaging and audience-focused GTM strategy. Turned organic content and social channels into revenue drivers, increasing organic digital MRR by 219%.
Director of Marketing and Communications
Michigan HumaneDec 2018 — Jun 2022 · Bingham Farms, MI
Led digital transformation, establishing digital as the top fundraising channel. Grew website traffic 56%, social media donations 127%, and email subscribers 33%.
Education
Eastern Michigan University
Telecommunications and Film
Credentials
H
Course
HubSpot
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Skills
Customer InsightDigital MarketingEnterprise MarketingB2B MarketingGrowth MarketingMarketing LeadershipMarketing StrategyDemand GenerationPost-Merger Integration (PMI)Go-to-Market StrategyP&L ManagementBrand RepositioningMarketing OperationsCreative DirectionRebrandingEntrepreneurship