Courtney Holloway Henry

Runs an independent strategy consultancy working with founders, CEOs, and leadership teams on positioning, brand differentiation, audience understanding, and marketing priorities. Designs stakeholder interviews, voice-of-customer research, and competitive assessments, then turns the findings into positioning platforms and messaging frameworks. Advises healthcare, wealth management, and professional services clients, including Entrust Wealth Partners and The Carragher Method.

Developed integrated employee health and engagement communications for large employers including Disney, JPMorgan Chase, the NFL, Charter Communications, Macy's, American Cancer Society, and ALDI. Translated complex healthcare benefits and behavior-change topics into communications that fit diverse employee audiences. Worked with client stakeholders and multidisciplinary teams on strategy and campaign execution.

Led senior client relationships and cross-functional agency teams on integrated brand and marketing programs for Planet Fitness, Bank of America, Merrill Lynch, and U.S. Trust. Connected brand strategy, creative development, and campaign delivery around measurable business outcomes. A Planet Fitness campaign beat the prior single-day membership record by 162% and raised year-over-year January joins by 67%.