Apr 2024 — Present · Toronto, ON
Founded and owned product strategy for First Hundred, leading a 10-person contractor remote team across engineering, design, content, and growth from concept to App Store launch. Scaled the app to 18,000+ installs in year one while maintaining a 4.5-star App Store rating. Built an organic growth engine across YouTube, social, and community content, generating 2M+ views and growing a 40,000+ subscriber audience.