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Projects
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Solvent & Tweed
Testing SEO strategies in YMYL categories
Founder of two projects testing SEO strategies in high-regulation YMYL (Your Money Your Life) categories, exploring content and technical approaches in competitive financial niches.
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Forbes Contributor
Personal finance coverage for Forbes Investor Hub
Freelance writer covering personal finance topics for Forbes Investor Hub, contributing expertise on financial planning and investment strategies to a major business publication.
Experience
Manager, Growth Content Marketing
AirwallexOct 2025 — Present · New York, NY
Own SEO and AEO content marketing for the US and Canada. Grew organic sessions from 11k to over 100k a month in just a few months and raised AI search visibility score from 18.5% to 31.2%, moving the company from 4th to 2nd in its category. Increased share of voice from 3.2% to 4.9%, also moving from 19th to 2nd in category rankings.
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Manager, SEO & Content Marketing
North OneFeb 2021 — Oct 2025 · New York, NY
Increased organic site traffic 397%, from 12k to 65k sessions a month. Developed North One's AEO strategy, earning 1,200 AI Overview citations along with 300 in ChatGPT and 184 in Gemini. Managed a team of writers, editors, and designers publishing 20 quality SEO articles weekly. Led link building efforts earning links from high-authority sites (90+ DA/DR) using digital PR, data reports, and link magnet articles. Launched free tools including generators and calculators that earned over 5,000 sessions a month. Developed geographic content strategies that became a primary organic conversion source.
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Lead, Content Distribution
Fundera (acquired by NerdWallet)Mar 2018 — Feb 2021 · New York, NY
Planned and executed link building campaigns, consistently earning 25 LRDs a month. Oversaw creation and optimization of link bait assets which earned over 150 LRDs a month. Trained and assisted in management of four junior SEO associates. Promoted twice in 2 years from SEO Associate to Senior Associate to Team Lead, Content Distribution.
Education
The King's College
B.A. in Politics, Philosophy, and Economics
Sep 2014 — Jun 2017
Credentials
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Skills
SEOAEOContent MarketingLink BuildingAI Search OptimizationAhrefsSEMrushScreaming FrogGoogle Search ConsoleGoogle AnalyticsProfoundReplitClaudeGeminiDigital PRTeam Management