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Experience
Horizon Media
Jun 2022 — May 2025 · 2 yrs 11 mos
Senior Strategist, Business Solutions
May 2025 — May 2025 · New York, New York, United States
Directed $100M+ in annual media spend across social, digital, CTV, and linear for enterprise brands in financial services, healthcare, and telecom. Set audience and channel strategy, reallocating weekly based on performance. Partnered directly with Meta, Google, TikTok, and CTV/OTT platform teams on new targeting and measurement capabilities. Owned cross-functional measurement workstreams across strategy, business intelligence, and analytics. Ran discovery sessions to define audience targeting and KPI requirements, translating campaign data into budget decisions. Drove team adoption of proprietary AI platform Blu.
Assistant Strategist - Business Solutions
Jun 2022 — Jan 2024 · New York, New York, United States
B
Vice President of Original Content
BarstoolCuse, Syracuse UniversityOct 2019 — Dec 2022 · Syracuse, New York, United States
Grew social media account from 30K to 80K+ followers across Instagram, TikTok, and X using only unpaid original content. Produced and live-streamed content with Syracuse athletes, handling concept, shooting, and editing in Adobe Premiere. Raised $64,899 for local businesses during COVID-19 through grassroots campaigns and zero-budget partnerships.
Marketing
SupthoSep 2021 — Apr 2022 · Syracuse, New York, United States
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Social Media Manager
Boeheim’s ArmyJun 2021 — Aug 2021
Education
Syracuse University
B.A. Political Science, Minor Entrepreneurship
Jan 2018 — Jan 2022
Activities and societies: Content Creator for BarstoolCuse
Vice President of Loss Prevention (Executive Board) at Delta Upsilon Fraternity
Public Relations Chair at Delta Upsilon Fraternity
Jan 2014 — Jan 2018
Activities and societies: Completed 160 TV Production Club Hours
Served as Sports Editor/Senior Editor For The Patriot Press
Operated as Executive Producer/Talent/Designer for Second Take Talk Show & PodCast
Acted as a Brand Ambassador for Moe’s Southwestern Grill and Crunch Fitness
Credentials
A
Course
Claude Code 101
Anthropic
Issued Apr 2026
A
Course
Claude 101
Anthropic
Issued Apr 2026
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Skills
Artificial Intelligence (AI)Sales and MarketingAnthropic ClaudeAdobe PhotoshopAdobe After EffectsAdobe Premiere ProSocial MediaMicrosoft ExcelMicrosoft OfficeMicrosoft PowerPointMicrosoft WordAdobe IllustratorAdobe Indesign CCPublic SpeakingPublic RelationsPhotography