Yoke Ching Goon
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Yoke Ching Goon

Singapore, Singapore0

Content Strategy & Development | Digital Marketing | Smart Mobility | Workplace Learning & Training | Sustainability

Results-driven marketing and content strategist with 20+ years of experience delivering integrated and tactical campaigns, communications plans and multi-platform content for government agencies, leading brands, and SMEs. Entrepreneurial background as a long-time agency owner, with strengths in innovation, stakeholder management and partnership development. What clients value is that I can move from planning to execution, with the flexibility to deliver the final output as an external partner or internal resource, without adding unnecessary complexity. Passionate about bridging organisations to build strategic partnerships and create win-win opportunities for mutual value and sustainable growth. Also experienced in adult learning and workplace training, including curriculum development and practical programme facilitation. Open to conversations over coffee to explore collaborations to drive meaningful value creation. Do reach out! Email: yokeching@digitalbrew.sg

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Experience
Digital Brew Pte Ltd
Director
Digital Brew Pte Ltd
Dec 2009 — Present · Singapore
Provide video production services for multiple content genres as well as event and sports photography. Also brews content for digital marketing assets (websites, e-newsletters, EDMs). Always open to talk partnerships in content and digital products and services. - Hired on retainer for Yeap Transport in Marketing and Training from 2021 to 2024 - Hired on retainer for HI Ride in Marketing, Training and Operations from 2024 to Feb 2026
J
Content Specialist
Japan PR Agency
Apr 2015 — Apr 2017 · Singapore
Crafted newsworthy angles for press releases, media pitching, media relations, content production, content marketing, social media marketing, partner acquisition.
G
Director
Green Applications & Services Pte Ltd
May 2010 — Jun 2015
Green Applications & Services (Green Apps) specializes in nano titanium dioxide coatings and other cleantech products to improve indoor air quality as well as improve maintenance of buildings going for Green Mark.
content craft
Managing Director
content craft
Oct 2003 — Feb 2010
Led a team comprising content producers, account managers and software developers. Provided end-to-end web and mobile platforms, applications, content and campaign solutions for clients like SingTel, Samsung, NTUC, SSC and more.
Education
National University of Singapore
National University of Singapore
BA in Literature, Geography
Jan 1989 — Jan 1992
Credentials
L
Course
AI in Business Essential Training
LinkedIn
Issued Sep 2026
I
Course
Advanced Certificate in Learning and Performance
Institute for Adult Learning Singapore
Issued Jun 2024
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Skills
Media RelationsLearning and DevelopmentCreative Content CreationTrainingTraining FacilitationWorkplace learning facilitationDigital MediaMobileNew MediaDigital MarketingBusiness StrategyOnline MarketingSocial MediaSocial Media MarketingDigital StrategyMarketing Strategy
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