The 'ROdiaspora' app was created under GovITHub and it addresses all Romanian citizens abroad, helping them find the closest Romanian embassy, as well as electoral information to support voting attendance.
Built an AI capability-intelligence platform reading job descriptions and professional profiles for evidenced capability, with two products in public beta. Defined a new category with positioning and regulatory narrative aligned to EU Pay Transparency Directive 2023/970 and EU AI Act. Designed and shipped the product end-to-end solo using multi-stage LLM pipelines, deterministic QC gates, and a salary-calibration engine. Executed full GTM including website, pricing, B2B pay-transparency audits, and pilot programs.
Led marketing, brand repositioning, and operational programs for a Romanian eco-energy company. Delivered HR and compliance capability audits that were adopted for legal review.
Scaled the national teacher-training platform from approximately 3,000 to 35,000+ users and led its free-to-paid transition. Owned positioning, conversion funnels, and partner communications.