Nov 2020 — Jan 2025 · Remote
Designed and executed A/B testing and taxonomy infrastructure for enterprise clients including LG Global Mall, SK Rental, and Myroutine. Conducted user research (UT, IDI) to improve onboarding conversion and systematized growth experiments across multiple touchpoints.
Mar 2022 — Jun 2022 · Remote
Optimized first-day user activation for Alarmey, a global top-10 alarm app with 80M downloads. Designed push notification strategy to nudge users toward alarm setup, improving Day 1 alarm setting rate by 10% and free trial conversion by 0.2 percentage points.
Sep 2019 — Feb 2020 · Remote
Early team member (10th hire) who designed and built admin services for operations team and led website redesign for franchise business.
Oct 2016 — Jul 2018 · 37사단
Jul 2022 — Present · Seoul, South Korea
Leading a team to build mobile apps focused on digital wellness. Launched 3 apps with 200K cumulative downloads and 18K DAU while generating 4M won monthly revenue entirely without external investment. Secured 57M won in government funding through 2024 Preliminary Founder Package and Ewha Womans University Campus Town programs.
Freelancer - Instructor
스코프랩스Aug 2024 — Present · Ulsan, South Korea
Lead instructor for Python and data analysis bootcamps at Ulsan IT Enterprise Promotion Institute. Also taught Python to Samsung Citizen Developer program and SQL for AI applications at Amorepacific. Known for breaking down complex concepts for beginners using developer and PM perspective.
Oct 2020 — Mar 2022 · Remote
Drove growth for Brother Printer website and V Flat mobile scanner app. Redesigned product review placement reducing bounce by 20% and increasing review clicks 12x; improved landing page bounce by 25% through UX/UI overhaul; optimized ad performance reducing CPI by 20%.