Jonghee Jo

Columbus, OH, United States0

Guiding Intersections between Marketing and Analytics | Digital Marketing Analytics | Data Visualization | Conversion Rate Optimization

Marketing analytics leader with about 20 years of experience in web testing, acquisition campaign measurement, and executive reporting across banking, retail e-commerce, and automotive. Has built dashboards and analysis systems for C-level audiences at JPMorganChase, Ford, and Victoria's Secret.

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Experience

JPMorgan Chase & Co.

Oct 2021 — Present · 5 yrs 1 mo

Marketing Analytics Manager, Home Lending

Jan 2023 — Present · Columbus, OH

Provides marketing and customer data insights to optimize acquisition campaigns. Designed Chase.com mortgage rate sale display ad A/B tests that generate about 1,200 incremental leads per week on average. Built LLM-driven HTML marketing dashboards that cut production cycle time by 90%, and manages the Marketing Operations dashboard used by Home Lending executives, including the CMO.

Marketing Finance Manager, Consumer Banking

Oct 2021 — Dec 2022 · Columbus, OH

Measured the financial effectiveness of more than $500M in Chase Consumer Banking marketing investment. Built Tableau dashboards that showed incremental accounts, revenue, and ROI for acquisition KPIs. Calculated financial returns for firmwide initiatives such as New Market Expansion.

Digital Analytics Manager, Ford.com Shopping Experience

FordDirect

Jan 2017 — Jan 2021 · Dearborn, MI

Led measurement and analysis of the Ford.com customer shopping experience. Suppressed Ford.com paid search ads on keywords overlapping dealer websites, cutting dealer paid search cost per lead by 43%. Built the first Enterprise Executive Web KPI dashboards for the CEO and C-level team, and wrote Alteryx workflows that reduced data prep time by 80%.

Analytics Lead, Digital Marketing

JPMorgan Chase

Jan 2010 — Jan 2016 · Columbus, Ohio Metropolitan Area

Ran digital campaign optimization for chase.com online banking. Launched a behavioral-data acquisition campaign that generated 60K new accounts. Created an Ad Quality Score for display ads, which lifted average ad performance 12%, and moved the team away from last click attribution after a Visual IQ analysis.

Senior Marketing Analyst, Web Analytics

Victoria's Secret Direct

Jan 2006 — Jan 2010 · Columbus, OH

Supported web analytics for a $1.4B e-commerce platform. Ran 100+ website tests that added $10M+ in annual operating income, and recommended site changes to top management. Segmented customers by recency and frequency, analyzed competitor traffic in Hitwise, and tracked Facebook promotions through customer lifetime value.