Lead product marketing for the Linguistic AI technology category that covers machine translation and the integration of NLP/NLG into content services and solutions. Conduct market segmentation, develop buyer and influencer personas, and create compelling value propositions that deliver business outcomes at every stage of the sales funnel. Craft and deliver compelling content through blogs, videos, web copy, presentations and more to a variety of audiences, including C-suite.

Created messaging, formed it into market-ready collateral, delivering presentations that demonstrated software capabilities to executive stakeholders and customers for Digital Software and Solutions.

Led team of portfolio and content marketing resources in the planning and execution of marketing tactics to drive the adoption and growth of products and solutions for predictive analytics, data science, and machine learning. Created new routes to market using variety of growth tactics, including try-to-buy and in-app experience optimization. Delivered sales enablement and marketing content to build demand and ensure conversion.