We're looking for an entrepreneurial commercial leader to build Xsolla's brand partnerships business from the ground up.
This is not a traditional sales role. We're seeking someone who thrives in ambiguity, enjoys creating new revenue streams, and has experience bringing innovative advertising, commerce, loyalty, identity, and consumer engagement products to market.
You will work at the intersection of gaming, commerce, advertising, identity, and consumer engagement to help leading brands connect with millions of gamers through Xsolla's ecosystem.
The ideal candidate has experience selling into brands, agencies, loyalty teams, media buyers, retail marketers, and commerce organizations. They understand how to translate product capabilities into compelling business outcomes and are comfortable helping define both go-to-market strategy and product direction.
This role will be responsible for establishing Xsolla's brand-side commercial motion, identifying early lighthouse customers, developing strategic partnerships, and helping shape the next generation of Xsolla advertising and consumer products.
If you're excited about building a new business rather than inheriting one, we'd love to hear from you.
Xsolla is a global commerce company with robust tools and services designed to help developers solve the inherent challenges of the video game industry. From indie to AAA, companies partner with Xsolla to help fund, distribute, market, and monetize their games.
Today, Xsolla powers commerce, payments, rewards, advertising, loyalty, identity, and engagement experiences for game developers worldwide. As we expand our consumer platform capabilities, we see a significant opportunity to help brands engage gaming audiences through meaningful value exchange, loyalty, rewards, identity, and commerce experiences.
Responsibilities:
Develop and execute Xsolla's brand-side commercial strategy.
Establish and scale a repeatable sales motion for brand partnerships.
Identify, prioritize, and close early lighthouse partnerships.
Build relationships with brands, agencies, loyalty platforms, retailers, and financial services companies.
Create scalable partnership frameworks that can grow into a global business.
Serve as Xsolla's commercial leader for non-gaming and non-performance marketing demand partnerships.
Build relationships across brand marketing, media, CRM, loyalty, growth, and innovation teams.
Develop partnerships that drive value across Xsolla's advertising, rewards, identity, and commerce ecosystem.
Establish Xsolla as a strategic platform for brands seeking meaningful engagement with gaming audiences.
Act as the voice of the market for products including:
Xsolla Ads
Xsolla Rewards
Xsolla ID
Xsolla Backpack
Xsolla Choice
Future audience, loyalty, and advertising products
Gather customer feedback and influence product roadmaps.
Help define packaging, positioning, pricing, and commercial models.
Partner with Product and Marketing teams to bring new solutions from concept to market.
Identify opportunities for:
Sponsored rewards
Brand-funded offers
Loyalty integrations
Audience targeting solutions
Identity-powered marketing products
Commerce and retail partnerships
Build business cases and commercial frameworks for new products and services.
Partner with Product, Data, and Marketing teams to define measurement frameworks for brand partners.
Develop brand lift, incrementality, attribution, engagement, and conversion methodologies that demonstrate partner value.
Help shape how Xsolla measures and communicates success for emerging brand-focused products.
Partner closely with:
Global Business Development
Product Management
Marketing
Ads
Rewards
Identity
Commerce
Executive Leadership
Support strategic customer conversations and executive-level business development initiatives.
8+ years of experience in business development, partnerships, advertising sales, brand partnerships, retail media, commerce partnerships, or related commercial leadership roles.
Proven experience selling to Fortune 1000 brands, agencies, loyalty programs, retail media networks, or consumer marketing organizations.
Demonstrated success building a new business line, category, market, or commercial function from 0→1.
Track record of structuring and closing complex strategic partnerships.
Strong understanding of digital advertising, loyalty, identity, commerce, audience targeting, and measurement ecosystems.
Experience bringing emerging products to market and influencing product strategy.
Deep understanding of attribution, incrementality, brand lift, and marketing effectiveness measurement.
Exceptional communication, negotiation, and executive presentation skills.
Ability to operate independently in highly entrepreneurial and ambiguous environments.
Existing senior relationships across major brands, agencies, loyalty platforms, retail media networks, or consumer technology companies.
Experience working within gaming, adtech, martech, fintech, loyalty, retail media, or commerce technology.
Experience launching new advertising, loyalty, audience, or identity products.
Familiarity with first-party data, customer identity, rewards, and personalization platforms.
Experience building and scaling commercial teams and partnership organizations.
Establish Xsolla's first dedicated brand partnership pipeline.
Secure flagship brand, agency, and loyalty partnerships.
Create repeatable positioning and commercial packaging for Xsolla's consumer-facing products.
Influence the roadmap of next-generation advertising, identity, rewards, and commerce offerings.
Develop measurable attribution and brand effectiveness frameworks for partners.
Build the foundation for a scalable brand-side revenue organization.
We are passionate about fostering a supportive environment for our team, so we prioritize the physical, mental, and emotional well-being of our employees and their families through a comprehensive Benefits Program. This includes 100% company-paid medical, dental, and vision plans, unlimited Flexible Time Off, and a personalized career roadmap for each employee. By investing in professional development through training and educational opportunities, we ensure that our team thrives both personally and professionally. Together, we’re not just building a business; we’re cultivating a community that values creativity, collaboration, and the transformative power of play.
Xsolla is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other characteristic protected by law.
We consider qualified applicants with criminal histories in accordance with the Fair Chance Act.
For the Director, Brand Partnerships, we will conduct a background check that may include the following:
Criminal history check
Employment verification
Education verification
The background check is relevant to this position because of the following role responsibilities:
Accessing confidential company data
Ensuring compliance with regulatory requirements
Handling sensitive financial information/managing budgets/accessing funds
Applicants are encouraged to inquire about their rights under the Fair Chance Act. If you have questions regarding our hiring practices, please contact careers@xsolla.com.