Senior Partner Marketing Manager - EST

It’s an exciting time to join HiBob. Salesforce is leading a $166 million investment in the company, supporting our vision to bring trusted people context into the AI-powered enterprise. As we accelerate our product, technology, AI, and innovation roadmap, you’ll have the opportunity to help shape what comes next.

HiBob is looking for a Senior Partner Marketing Manager, North America to help build and grow our Partner Ecosystem across HR Consultants and Advisors, Brokers and Accountants.

This is a full-funnel partner marketing role spanning the entire partner journey, from attracting and acquiring the right new partners, to engaging and activating them once they join, to building co-marketing programs that generate qualified leads and pipeline.

This role is ideal for a partner marketer who knows that great ecosystem marketing is about more than running campaigns. It’s about building the right partner community, creating value that keeps partners engaged, and finding meaningful ways to go to market together.

What success looks like: You’ll help HiBob build a larger, more engaged, and more productive North America Partner Ecosystem. Success means we’re not simply doing more partner marketing. We’re building a stronger ecosystem where partners understand how to grow with HiBob, have the tools and experiences to do it, and are actively creating business with us.
**Strong preference for candidates based in the NYC metro area who can work from the office two days per week. Exceptional candidates located elsewhere in the Eastern Time Zone may be considered for remote work.****Build the North America Partner Ecosystem:**Develop full-funnel acquisition strategies to attract high-value HR Consultants and Advisors, Brokers, and Accountants. Drive digital, targeted recruitment, events, and industry programs, supported by partner-specific messaging, content, nurture, and conversion journeys.

**Engage and activate partners:**Build always-on communications, community, enablement, regional events, and partner experiences that deepen engagement and help partners turn their HiBob relationship into greater value for their clients and businesses.

Create pipeline with partners: Develop partner-led and joint co-marketing programs across content, digital, webinars, events, paid media, and thought leadership. Build strategic plans with priority partners around shared audiences, strengths, investment, and measurable pipeline goals.

**Own execution and performance:**Lead programs from strategy through launch, managing stakeholders, timelines, budgets, and execution. Measure partner engagement, leads, pipeline, and ROI, and use performance data to continuously improve results.

**Drive cross-functional alignment:**Partner closely with Partner Managers and Sales to align regional priorities, while orchestrating Demand Gen, Regional Marketing, Product Marketing, MOPs, Creative, Content, Events, and other teams to bring programs to market.