Senior Manager, Event Marketing Operations

Role Summary

TheGuarantors is looking for a highly organized, systems-minded Senior Manager, Event Marketing Operations to help scale the day-to-day operations of our Event Marketing function.

Reporting to the VP of Event Marketing, this role will serve as the operational backbone of the team, translating event strategy into clear project plans, maintaining the systems that keep our work moving, and ensuring leadership has consistent visibility into timelines, budgets, capacity and performance.

This is an individual contributor role with significant cross-functional influence. The ideal candidate is a strong project manager who is comfortable operating across multiple events and workstreams at once, anticipates needs before they become issues, and brings structure to a fast-moving environment.

This person will work closely with Event Coordinators responsible for event execution while partnering with the VP of Event Marketing on strategy, approvals, quality standards and prioritization.

What You’ll Do

Event Marketing Operations

• Own and continuously improve the operating systems used to manage the Event Marketing portfolio.
• Translate approved event strategies into clear project plans, timelines, milestones, dependencies and workstreams.
• Maintain a reliable view of upcoming events, key deadlines, team capacity and project health.
• Establish clear processes and documentation for how work moves through the Event Marketing team.
• Ensure the event intake and project management environment is structured, current and consistently used across the team.
• Identify opportunities to make workflows more efficient, scalable and easier for the team to operate.

Reporting, Data & Benchmarking

• Own the Event Marketing reporting framework and ensure event performance data is consistently captured.
• Partner with team members to maintain clean, accurate event information in HubSpot and other team systems.
• Maintain historical benchmarks across comparable events and use past performance to help establish targets for future programs.
• Ensure post-event reporting is completed consistently and accurately.

Budget Operations

• Own the process used to track Event Marketing budgets and spend across the portfolio.
• Ensure projected and actual event costs are current and accurate.
• Regularly review event-level spend for discrepancies or gaps before information reaches leadership.
• Provide the VP of Event Marketing with clear visibility into budget pacing, upcoming commitments and areas of risk.
• Partner with individual event owners to ensure they maintain accurate financial information for their programs.
• Conduct ROI analysis to determine best rates of return on given event skews.
• Own payback period analysis to identify the relevant time periods through which ROI relevant metrics mature.

Project & Portfolio Management

• Coordinate work across concurrent events and initiatives to ensure projects remain on schedule.
• Organize work based on priorities established by the VP of Event Marketing.
• Identify capacity constraints, dependencies and competing deadlines early and surface them for prioritization.
• Proactively communicate project progress without requiring leadership follow-up.
• Immediately escalate risks related to budget, timeline, attendee experience, vendor performance or event quality.
• When raising an issue, bring available context, potential solutions and a recommendation whenever possible.

Event Planning & Experience Development

• Partner with coordinators and external vendors to turn approved concepts into executable plans.
• Help maintain the premium standard associated with TheGuarantors events across every touchpoint.
• Know when a logistical decision may meaningfully affect event experience or quality and elevate it appropriately.

Sales & Cross-Functional Enablement

• Ensure Sales and other internal partners have clear processes, tools and information needed to successfully participate in Event Marketing programs.
• Maintain accessible event information so team members can independently find answers before escalating questions.
• Partner cross-functionally with Sales, Marketing, Finance and other stakeholders to keep event programs moving effectively.

Required Qualifications

• 4+ years experience in event marketing, field marketing, marketing operations, event operations, sales operations or a related discipline.
• Strong project and portfolio management experience across multiple concurrent programs.
• HubSpot admin or elevated permission experience is required. Experience with Asana, Monday or a comparable project management tool is required. 
• Strong understanding of event budgeting, spend tracking and reconciliation.
• Experience building or maintaining reporting dashboards and performance frameworks.
• Ability to analyze historical results and turn them into useful benchmarks and recommendations.
• Excellent written and verbal communication skills, particularly with executive stakeholders.
• Strong judgment around when to solve independently and when to escalate.
• Demonstrated ability to build processes that other team members can consistently follow.
• High attention to detail without losing sight of broader business objectives.

Preferred Qualifications

• Experience with Hapily, Splashthat, Reachdesk, foundational LLMs (chatgpt, Claude) or similar tools preferred. 
• Experience supporting premium, high-touch or brand-forward events strongly preferred.

Benefits

• Opportunities to make an impact within a fast growing company
• Medical, dental, & vision insurance, beginning day one
• Health savings account with employer contribution
• Flexible spending accounts (healthcare, dependent care, commuter)
• 401(k)
• Generous PTO and paid holidays
• In-office lunch perk
• Flexible working hours
• Paid parental leave
• Company sponsored short and long term disability

Base Salary

The base salary range is between $125,000 - $140,000 annually.

Base salary does not include other forms of compensation or benefits. Final offer amounts are determined by multiple factors, including prior experience, expertise, location and current market data and may vary from the range above.

TheGuarantors is an Equal Opportunity Employer. We celebrate diversity and are committed to an inclusive environment for all.