Role description
Senior Strategic Communications Manager
JustworksWho We Are
At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people.
We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We’re data-driven and never stop iterating. If you’d like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we’d love to hear from you.
We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team.
If this sounds like you, you’ll fit right in.
The Role
Justworks is seeking a Senior Strategic Communications Manager to drive PR and executive thought leadership initiatives.
In this role, you’ll develop the PR/media relations and executive thought leadership strategies with the Senior Manager, Strategic Communications. You’ll also help manage day-to-day management of Justworks’ PR agency, develop press-ready materials, and pitch reporters, podcast hosts, and Substack writers to push Justworks’ narrative forward in the media, at events, and on executive social channels. You’ll support executives across Tech, Benefits, Payments, HR/People, Global Solutions, and AI with speaking engagements, social media, and press opportunities.
We’re seeking a collaborative, creative, confident leader who is comfortable with ambiguity, leans into clarity, moves with velocity, and is eager to influence our brand’s external perception.
What You’ll Do
- Secure Media Placements in Traditional & New Media: Both in partnership with our PR agency and pitching your contacts, you will be responsible for building brand awareness across print, online, podcast, Substack, broadcast media. Build press briefers, support media training for executives, and staff interviews/press events.
- Partner on PR/Thought Leadership Strategy: Work with the Senior Manager, Strat Comms to develop creative comms plans to launch new products, amplify major tentpole moments, and create cultural moments rooted in actionable insights to secure top-tier placements that support AEO and carry our key messages.
- Help Develop Big Ideas that Create News: Partner across Comms, Product, PMM, research & insights, Sales, Creative & Design, and Brand to ensure a PR/thought leadership lens is always placed on initiatives, and to present bold ideas that cut through the noise of the current media landscape.
- Support Executive Thought Leadership at Events: Identify opportunities, pitch abstracts/topics, develop talk tracks, and staff (when necessary) to help expand Justworks’ thought leadership bench and build consistent messaging pull-through among our executive team.
- Help Manage Executive Thought Leadership via Social: Develop content for ~5 Justworks executives to help ensure a sustainable and compelling content cadence to support executive thought leadership at events and in the media.
- Oversee PR/Media Relations Tools: Act as the point of contact for MuckRack and Meltwater to manage media lists, coverage reports, competitor insights.
- Own PR/Media Relations/Thought Leadership Reporting: Develop bi-weekly and quarterly reports that connect back to Strat Comms, Marketing, and company-wide goals, demonstrating Strat Comms’ impact.
Qualifications
- 5+ years of experience leading PR/media relations and thought leadership experience in B2B SaaS, including 2+ years of working in-house/brand-side with executive teams.
- Proven ownership of PR/media relations results, including top tier placements and strong contacts across traditional and new media.
- Strong business acumen and ability to understand how PR/media relations/thought leadership work connects to the company’s goals.
- Extremely good judgement, with the ability to hold multiple perspectives, assess risk, and provide counsel to executives.
- Cross-functional leadership skills, and the proven ability to build relationships across the organization to get projects across the finish line, support relevant initiatives, and mine for relevant stories to tell.
- Comfortable with experimentation and willing to think outside the box to get the best results.
- Excellent verbal and written communication, including the ability to turn complex topics into clear narratives, attention to detail, and appreciation for the Oxford comma.
- Solution-oriented. Takes ownership of problems from diagnosis through resolution.
The base wage range for this position based in our New York City Office is targeted at $131,000.00 - $169,000.00 per year.
#Hybrid #LI-DW1
Actual compensation is based on multiple factors that are unique to each candidate, including and not limited to skill set, level of relevant experience, and specific work location. Salary ranges for positions based in other locations may differ based on the cost of labor in that location.
For more information about Justworks’ Total Reward Philosophy, including all of the perks and benefits we are proud to offer our team members, please visit Total Rewards @ Justworks.
Diversity At Justworks
Justworks is committed to maintaining a workplace where diversity of identity, culture, and life experience is the norm and is celebrated authentically and respected consistently. Diversity in our work, our people, and our product drives creativity and innovation, entrepreneurial leadership and integrity, competitiveness, and collaboration throughout our business and in the market. We depend on our differences to make our team stronger, our workplace more dynamic, and our product accessible to all of our customers.
We’re proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital or familial status, disability, pregnancy, gender identity or expression, veteran status, genetic information, or any other legally protected status. Justworks is fully dedicated to providing necessary support to candidates with disabilities who may require reasonable accommodations. We also provide reasonable accommodations to employees based on their sincerely held religious beliefs, as well as for other covered reasons consistent with applicable federal, state, and local laws. If you're in need of a reasonable accommodation, please reach out to us at accommodations@justworks.com. Your comfort and success matter to us, and we're here to ensure an inclusive experience.