X/Social Writing Specialist

About Cantina
Cantina is a new social platform founded by Sean Parker with the most advanced AI character creator. Our bots are lifelike, social creatures that can interact wherever people are online—across voice, video, and text. Create yourself, imagine someone new, or choose from thousands of characters to share infinitely scalable, personalized content and seamless group chat.

If you’re excited about how AI can shape creativity and social interaction, come help us build what’s next.

About The Role
Cantina is looking for a X/Social Writing Specialist to lead our short-form writing across X, LinkedIn, outdoor, and brand ad copy. You’ll define Cantina’s brand voices, sharpen our executives’ voices, and turn vague concepts and developing trends into sharp, high-performing content, working closely with the managing editor and executives.

What You’ll Do

• Lead authorship for all short-form writing across X, LinkedIn, flagship outdoor and brand ad copy, and more.
• Define Cantina’s brand voices and sharpen our executives’ voices across company accounts, executive accounts, and the Labs + CTO recruiting brand.
• Work with the managing editor and executives to tease out thought leadership concepts and turn them into published writing.
• Learn and apply the latest algorithm strategies across platforms and formats.
• Lead execution of social amplification campaigns.
• Develop new content formats, recurring posts, and essay ideas.
• Analyze metrics to devise strategy improvements.
• Contribute to content calendar strategy and lead execution.

What You’ll Bring

• Chronically online instincts and up-to-the-minute knowledge of the latest algorithmic meta.
• Strong comedic and persuasive creative writing skills, specifically for short-form.
• Ability to write well under extremely short deadlines.
• Skill at distilling vague concepts and developing trends into sharp content.
• A balance of creative intuition and a data-driven obsession with performance.
• A collaborative approach to fleshing out executives’ ideas and workshopping them until they’re publish-ready.

Bonus Points For

• Experience developing voices and posting strategy for brand characters.
• Strategy and scripting experience for a new media property.
• X personality with a proven ability to write viral posts and build a following.
• Creative voice lead who delivered social performance for an edgier modern brand or thought leader.
• Short-form comedy writing or video production experience.

Compensation
The anticipated annual base salary range for this role is between $160,000-$175,000. When determining compensation, a number of factors will be considered, including skills, experience, job scope, location, and competitive compensation market data.

Benefits

• Competitive salary and generous company equity

• Medical, dental, and vision insurance – 99.99% of premiums covered by Cantina

• 42 days of paid time off, including:

• 15 PTO days

• 10 sick days

• 15 company holidays

• 2 floating holidays

• Generous parental leave & fertility support

• 401(k) retirement savings plan

• Lifestyle spending account – $500/month to use however you’d like

• Complimentary lunch and snacks for in-office employees

• One Medical membership, and more!