Head of Marketing

About Broccoli 🥦

At Broccoli, we're building AI teammates for the people who build and maintain our world.

We partner with plumbing, HVAC, and electrical contractors, the hardworking businesses that keep homes and communities running, and replace fragmented software and repetitive manual work with AI that actually gets the job done.

Our AI teammates answer phones, book appointments, follow up with customers, recover missed revenue, and help contractors deliver exceptional customer experiences, all while integrating seamlessly with platforms like ServiceTitan.

Before we wrote a single line of code, we visited more than 140 contractors to understand how these businesses truly operate. That firsthand experience shaped everything we've built.

Today:

• Hundreds of contractors rely on Broccoli every day.

• We've grown to $20M+ ARR in under two years.

• We're trusted by everyone from independent contractors to some of the largest private equity backed operators in the home services industry.

• We're backed by Khosla Ventures and Y Combinator.

We're still just getting started.

The Opportunity

We’re hiring a Head of Marketing to build the demand engine behind Broccoli’s next phase of growth. You’ll be the company’s senior marketing leader, and you’ll own marketing’s pipeline and revenue number. There’s a strong team in place: an events lead, a content and creative team, a product marketer, and an engineer dedicated to automating marketing work. What we don’t have yet is someone who owns how we bring in new customers. You’ll build that system and grow the team that runs it. This role is onsite in our San Francisco office.

What You'll Own

Demand Generation and Growth

• Own the channels that bring in new customers, starting with SEO, AEO, and paid ads.

• Work with our SDR team to decide which business they should be calling.

• Turn our trade shows, city dinners, and shop tours into a source of new customers, not just visibility. Expand them into new markets, and make sure sales follows up with every company we meet.

• Track which channels, events, and campaigns turn into demos and closed customers. Report it to leadership and use it to decide where we put our efforts.

Enterprise and Account-Based Marketing

• Build targeted messaging, events, and programs for large, multi-location, and private equity backed operators.

• Work with our enterprise sales team to win and grow these accounts.

Marketing with AI

• Work with our marketing team to automate ads, emails, launches, and product updates.

• Own Broccoli's positioning, messaging, and competitive differentiation.

• Set the quality bar for everything we ship, so nothing reads as generic.

Leadership

• Lead and grow an established marketing team, and recruit specialists and creative talent as the organization grows.

• Build the operating rhythms, accountability, and playbooks that let marketing scale.

• Partner closely with Sales, Product, Customer Success, and Operations.

Who You Are

You have:

• 8 -12 years in marketing, with experience in demand gen or growth at a fast-growing B2B company.

• Experience leading a demand gen or growth team and owning the customers, revenue, and outcome.

• A track record of building a successful demand gen playbook.

• Experience running in-person or field programs across multiple markets.

• Direct involvement in the work, not just reviewing it or handing it off.

• Fluency with AI tools and an interest in working alongside engineers to automate marketing work.

• Strong product and brand taste, and the ability to move fast without sacrificing quality.

Nice to Have

• Experience marketing to both SMB and enterprise customers.

• Experience serving the home services industry or the trades.

• Experience marketing SaaS or AI products.

• Experience in Product Marketing

Why Broccoli

Marketing is not a support function at Broccoli.

It is a growth engine.

You'll have the opportunity to shape how an entire industry understands AI while helping contractors solve real problems every day.

You'll join a company with proven product market fit, exceptional momentum, and an executive team that believes marketing belongs at the center of the business.

If you're looking for a role where your ideas shape the company as much as the campaigns, we'd love to meet you.

Broccoli is an equal opportunity employer and complies with all applicable federal, state, and local employment laws. We celebrate diverse perspectives and believe great teams are built by people with different backgrounds, experiences, and ideas.