TCecure is seeking a Research Analyst to support a critical Salesforce Marketing Cloud (SFMC) migration project. This role involves analytical support, technical documentation, and stakeholder coordination for the migration of a legacy Marketing Portal to SFMC.
The successful candidate will be focused on the full migration lifecycle, from initial discovery and data mapping through cutover and post-go-live operations, ensuring a seamless transition for marketing teams and the Maryland Health Connection (MHC).Key Responsibilities
● Support the migration of the home-grown Marketing Portal to Salesforce Marketing Cloud (SFMC).
● Conduct current-state discovery of the legacy Marketing Portal, documenting campaign, audience, email template, workflow, reporting, and integration inventories.
● Support data-mapping activities between the legacy portal and SFMC objects (e.g., Data Extensions, Subscriber lists, Journey Builder flows, Email Studio templates).
● Analyze and interpret legacy campaign performance data (including open rates, CTR, conversion rates, ROAS, and CPC) to establish the reporting baseline for the post-migration SFMC platform.
● Prepare detailed reports, documentation, status updates, meeting minutes, and presentation materials for IT leadership, marketing stakeholders, and program staff.
● Assist the Project Management Office (PMO) with tracking migration milestones, dependencies, action items, and risk registers.
● Support and document User Acceptance Testing (UAT) activities, including test script preparation, issue logging, and triage coordination.
● Support change management and end-user readiness by researching training materials, drafting documentation, and coordinating stakeholder communications for marketing teams transitioning to SFMC.
● Interface with marketing and outreach end-users to capture workflow requirements and pain points.
● Adhere to all security, change control, and Project Management Office (PMO) policies and maintain working knowledge of governmental documents, including privacy, PII handling, and HIPAA considerations.
● Experience: A minimum of two (2) years of work experience in a business environment. Qualified, relevant internship experience in a directly applicable field (e.g., digital marketing, marketing analytics, IT project support, business analysis) will be counted.
● Marketing Technology: Working familiarity with Salesforce Marketing Cloud (SFMC) or a comparable enterprise marketing technology platform (e.g., Mailchimp, HubSpot, Marketo, Eloqua) sufficient to understand campaign configuration, audience segmentation, and reporting.
● SFMC Exposure: Demonstrated SFMC-specific exposure through one of the following: active Trailhead learning, in-progress certification preparation (Email Specialist or Administrator), completed coursework/training, or hands-on platform exposure.
● Digital Marketing Platforms: Demonstrated hands-on experience with digital marketing platforms, including Google Ads, Meta Ads Manager (Facebook/Instagram), and email platforms (e.g., Mailchimp or Constant Contact).
● Analytics: Hands-on experience with web analytics and search tools, including Google Analytics (GA4) and Google Search Console, covering event/conversion tracking, audience analysis, and dashboard configuration.
● Data Interpretation: Demonstrated ability to analyze and interpret digital marketing KPIs such as open rate, click-through rate (CTR), conversion rate (CVR), cost-per-click (CPC), return on ad spend (ROAS), and ROI.
● Testing: Experience designing, executing, and interpreting A/B tests for landing pages, email campaigns, or digital ads.
● Project Methodologies: Working knowledge of the systems development lifecycle (SDLC) and Agile software development methodologies.
● Communication & Collaboration: Demonstrated written and verbal communication skills to produce clear reports and presentations for both technical and non-technical audiences, and the ability to work collaboratively with IT staff, project managers, and marketing stakeholders.
● Organizational Skills: Strong organizational skills and attention to detail, with the ability to manage multiple priorities and documentation artifacts concurrently.
Pay: $100,000.00 - $110,000.00 per year
Ability to Commute:
Work Location: In person
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