Role description
Lifecycle Marketing Lead
CognitionWe are an applied AI lab building end-to-end software agents.
We're the makers of Devin, the first AI software engineer.
Our team is extremely talent-dense. Among our founding team, we have world-class competitive programmers, former founders, and leaders from companies at the cutting edge of AI including Scale AI, Palantir, Cursor, Waymo, Tesla, Lunchclub, Modal, Google DeepMind, and Nuro.
Building Devin is just the first step—our hardest challenges still lie ahead. If you’re excited to solve some of the world’s biggest problems and build AI that can reason on real-world tasks, apply to join us.
About the Role
This role owns the self-serve experience after signup: onboarding, activation, upgrades and win-back, across email and the product. The job is to get more new users to a first useful result with Devin, and more of them onto a paid plan.
Role Mission
You'll map the self-serve funnel, find where people drop off, and run the experiments that fix it. Some fixes are emails. Many are changes to the product itself, built with product and growth engineering, and you'll decide which is which. Every improvement applies to each signup that comes after it.
What You'll Accomplish
Own the funnel numbers: Activation, free to paid, upgrades and churn, all instrumented and understood.
Build lifecycle campaigns: Onboarding, upgrade and win-back flows in Customer.io, plus in-product messages built with product and growth engineering.
Run experiments: A steady cadence of tests with clear revenue impact, and the discipline to kill what doesn't work.
Set the tone: Emails that are short, useful and respectful of developers' inboxes.
Work across product: Partner with product and engineering on the moments inside the product that drive activation and upgrade.
In Your First 30 Days, You Might
Map the full self-serve funnel and identify the biggest drop-off points
Audit and rebuild our onboarding and upgrade flows
Launch your first experiments and set up a clear way to measure revenue impact
Establish a voice for lifecycle messaging that developers want to read
Exceptional Candidates Have Demonstrated
Work that changed what users do: An onboarding flow, an upgrade path, a pricing page, an email program. Show us what you built and what moved.
Product sense: You can use Devin, see where a new user gets stuck, and say what should change.
Data fluency: You can find the drop-off, size the opportunity and measure the lift.
Clear writing for a technical reader: Emails a developer reads instead of deleting.
Ownership of a number: You want to be accountable for conversion, not just a channel.
You don't need a lifecycle marketing background. Product managers, growth engineers, founders and others who have improved how people adopt a product are a strong fit. We care about what you've built, not your title or years of experience.
Resources & Environment
A growing self-serve funnel with a lot of signal to work with
Direct access to product and growth engineering to ship in-product changes, not just emails
Devin and the latest AI tools to help with analysis, segmentation and experimentation
A small team with direct access to leadership and very little process
Our Commitment
Equal Opportunity. Cognition is an equal opportunity employer. We do not discriminate on the basis of any protected characteristic under applicable law. We are committed to providing reasonable accommodations for candidates with disabilities throughout the hiring process - please let us know if you need any. Cognition also considers applicants with criminal histories consistent with the SF Fair Chance Ordinance and similar local laws.
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