At Mudflap, we're modernizing the $1 trillion trucking industry, the backbone of the U.S. economy. By helping over 100,000 underserved small businesses save over $1.5 billion on fuel, Mudflap has quickly grown into a profitable fintech platform that processes billions in annual payment volume.
As a Senior Product Manager, Growth & Experience, you will drive growth by owning key surfaces spanning onboarding, activation, engagement, and monetization. You'll lead experimentation, shape roadmaps, and work cross-functionally with Engineering, Design, Data, Marketing, and Operations to deliver high-impact product experiences. This role combines strategic thinking with hands-on execution, grounded in direct customer insight from the owner-operators and small fleets we serve, and accelerated by a data-driven, AI-forward approach to product development.
Work Location: This role is based in Palo Alto, CA and involves a hybrid work approach, balancing in-office collaboration with the ability to work remotely.
To support our team, we offer:
Commuter benefits to ease your travel
Lunches and snacks to keep you fueled
A collaborative, high-growth environment where you’ll work closely with talented teammates across the company
Own key surfaces across Mudflap’s app and card products, focusing on onboarding, activation, engagement, and monetization.
Identify and prioritize growth opportunities through funnel analysis, customer research, and product intuition.
Lead rapid experimentation cycles (A/B tests, feature iterations, onboarding improvements) with clear hypotheses and measurable success metrics.
Develop and execute a roadmap of growth initiatives, balancing new bets with improvements to existing customer journeys.
Partner closely with Engineering and Design to deliver intuitive, high-trust product experiences.
Collaborate cross-functionally with Data, Marketing, Operations, and Customer Support to deliver cohesive end-to-end growth initiatives.
Engage directly with truckers and fleet operators to understand workflows, constraints, and motivations that influence product adoption.
Define, track, and communicate key growth metrics, using data and experimentation results to guide product decisions.
Leverage AI tools and technologies to accelerate product discovery, experimentation, and development, and identify opportunities to incorporate AI into Mudflap’s product experience.
5+ years of product management experience with meaningful ownership of customer-facing products (mobile or web).
Demonstrated success driving product-led growth through experimentation, iteration, and measurable improvements in key metrics.
Strong understanding of onboarding flows, activation mechanics, and engagement loops.
Comfortable working with data, including funnel analysis, cohort retention, and experimentation results.
Experience partnering closely with engineering, design, data, and marketing to ship high-quality product experiences.
Excellent prioritization, communication, and execution skills in fast-moving environments.
Track record of translating customer insights and data into impactful product improvements.
Hands-on experience using AI tools to accelerate product development, analysis, or experimentation, and curiosity about applying AI to create better product experiences.
Bonus: experience building for SMBs, marketplaces, fintech, logistics, or independent operators.
Please note: We are unable to provide employment visa sponsorship or transfer existing employment visa sponsorship for this position at this time.
Competitive salary and equity in a high-growth startup
Multiple health benefit options
Responsible Time Off
401(k) matching
Opportunities and support for major career growth
Annual Company offsite event (Mudfest!)
The salary range for this role is $180,000 - $235,000 + equity. This information reflects a base salary range for this position based on current market data, which may be subject to change as new market data becomes available. The candidate's skills, experience, and other relevant factors will determine the exact compensation.
Mudflap is on a mission to transform the trucking and logistics industry by leveling the playing field for owner operators and small fleets. Backed by top-tier venture investors, including QED, Matrix Partners, Commerce Ventures, NFX, and 500 Startups and included in the Forbes Fintech 50 list, Mudflap offers fleet fuel management solutions. Our core team hails from Disney, Uber, Procore, DoorDash, Google, Meta, Capital One, Affirm and Brex.
Here are the core values that we believe in and look for in new teammates:
Be Customer Obsessed: We deeply understand customer needs and put our customers at the center of everything we do
Make it Count: Act like an owner by focusing on the impact of your work
Find a Way: Be a creative problem solver who pushes past roadblocks to win for our customers and our teammates
Sweat the Details: We keep our standards high and achieve them by paying attention to every detail
Be Curious: Use a growth mindset to question assumptions, take calculated risks and stretch the boundaries of what’s possible