VP of Revenue Marketing US

Who you are

• 10+ years in B2B marketing, with 4+ years leading demand, growth, or global revenue marketing teams at S. Director/VP level. You've already operated at VP-level scope — this isn't your first step into owning the number
• You've personally owned a meaningful pipeline target. Ideally, you've been accountable for $100M+ in annual marketing-sourced or influenced pipeline in a B2B SaaS business and can show how you grew it
• You've built a demand engine across multiple channels, not just managed one. Paid acquisition, lifecycle/nurture, web/CRO, AEO, field and ABX should all be familiar territory. You don't need to execute campaigns yourself, but you should be able to get two levels down into the numbers and challenge the strategy
• You've managed meaningful paid acquisition budgets. We're looking for someone who has made real allocation and trade-off decisions across channels, segments and regions — not someone who has only overseen an agency
• You've built and led a multi-layer marketing organization. You've managed Directors who manage teams, hired senior leaders, designed org structures and operated across multiple regions/time zones
• You've partnered directly with a CRO and senior Sales leadership against a shared pipeline target. You can point to situations where the pipeline was behind, explain how you diagnosed the problem, and show what Marketing and Sales changed as a result
• You've built segmentation into the GTM operating model. You have experience defining and operationalizing segments across Marketing and Sales — ideally with Product and Customer Success as well. You think in segments and buying contexts, not static personas
• You can diagnose the funnel, not just report on it. When a segment stalls from qualified demand to pipeline, you know how to determine whether the issue is demand volume, conversion, positioning, product fit, qualification or Sales execution — and who needs to be in the room to fix it
• You're current on how demand is changing. You have practical experience with areas such as AI/LLM-driven marketing, AEO/GEO, modern lifecycle intelligence, intent signals and scoring. You have a clear view on what AI should automate and what still requires human judgment
• You operate as a company executive, not only a functional leader. You're comfortable discussing pipeline, CAC, conversion, payback and growth trade-offs with the executive team, and making decisions for the company number even when they're not optimal for Marketing's local metrics
• You're based in Israel and have substantial experience leading global teams and GTM programs from here
• Full professional fluency in English. You're comfortable challenging and influencing CROs, executives and Board-level stakeholders in English

What the job involves

• HiBob is looking for an experienced and commercially minded VP of Revenue Marketing to lead our global revenue marketing organization
• Reporting to the CMO, you will own the strategy and execution required to generate predictable, efficient pipeline across new business and regional growth. You will bring together our digital growth, lifecycle, website, regional and field marketing efforts into one connected revenue engine, with clear accountability for pipeline contribution, customer acquisition efficiency, and business growth
• This is a highly cross-functional leadership role. You will work closely with Sales, BDR, Product Marketing, Customer Marketing and Revenue Operations to translate company growth goals into an effective marketing strategy and operating plan

Benefits

• Company share options plan
• Flexible hybrid working model
• Work from home allowance: to get your home office set up how you like it
• Volunteering days: Two days each year to support your community
• Employee referral program paying up to $2,500 for each successful referral
• Work from anywhere: Temporary remote work from anywhere in the world for up to two months (after six months of employment)
• Fun company and team social events (locally and virtually with our global teams)
• Bob Balance Days: A company-wide long weekend at the beginning of each quarter (four additional days of leave)
• Generous annual leave allowance
• Pension scheme or savings plan
• Birthday day off: Take the day off and receive a special gift
• Private health coverage
• Cash allowance for health insurance
• Travel season ticket loan
• Headspace subscription to help look after your mental health