At Mudflap, we're modernizing the $1 trillion trucking industry, the backbone of the U.S. economy. By helping over 100,000 underserved small businesses save over $1.5 billion on fuel, Mudflap has quickly grown into a profitable fintech platform that processes billions in annual payment volume.
Trucking keeps America moving, and Mudflap is building the technology to move the industry forward. This is an opportunity for a hands-on builder who moves fast, thinks strategically, and is excited to help define Mudflap's next chapter.
As our Lifecycle Marketing & Automation Manager, you'll own the technology, automation, and execution behind how we engage, activate, and retain customers across their journey with Mudflap.
This is a hands-on builder role for someone who thrives at the intersection of lifecycle marketing, data, automation, and AI. You'll architect sophisticated customer journeys, unlock deeper personalization, and build scalable systems that allow us to move faster and deliver greater impact without simply adding headcount.
We're looking for someone who doesn't wait for a roadmap to identify opportunities. You bring ideas, challenge existing workflows, use AI aggressively to accelerate execution, and take full ownership of turning complex problems into measurable results. At our stage of growth, speed, curiosity, technical depth, and a strong sense of ownership are essential.
This role is based in Palo Alto, CA and involves a hybrid work approach, balancing in-office collaboration with the ability to work remotely.
To support our team, we offer:
Commuter benefits to ease your travel
Lunches and snacks to keep you fueled
A collaborative, high-growth environment where you’ll work closely with talented teammates across the company
Own lifecycle execution: Build, launch, and optimize personalized, multichannel customer journeys in Braze across email, push, SMS, and in-app messaging.
Build with AI and automation: Aggressively leverage AI, automation, and emerging technologies to eliminate manual work, improve personalization, and scale lifecycle capabilities.
Drive measurable growth: Use customer data, experimentation, and performance metrics to improve activation, engagement, retention, and revenue.
Advance our marketing technology: Partner with Data, Product, and Engineering to improve integrations, customer data, and the systems powering lifecycle marketing.
Operate like an owner: Move quickly, identify opportunities independently, solve complex problems, and continuously raise the bar on execution and efficiency.
5+ years of experience in lifecycle marketing, marketing automation, CRM, or marketing technology, with deep hands-on expertise in Braze or a comparable platform.
Strong technical capabilities across complex customer journeys, segmentation, personalization, APIs, webhooks, Liquid, and marketing data integrations.
AI-first and automation-driven mindset, with demonstrated experience using AI and automation to build smarter workflows, improve efficiency, and scale impact.
Highly analytical and results-oriented, with experience using experimentation, A/B testing, and customer data to drive measurable business outcomes.
Exceptional ownership and execution, with a track record of independently solving problems, moving quickly, and delivering results in fast-paced environments.
Competitive salary and equity in a high-growth startup
Multiple health benefit options
Responsible Time Off
401(k) matching
Opportunities and support for major career growth
Annual Company offsite event (Mudfest!)
The salary range for this role is $95,000 - $120,000. This information reflects a base salary range for this position based on current market data, which may be subject to change as new market data becomes available. The candidate's skills, experience, and other relevant factors will determine the exact compensation.
Mudflap is on a mission to transform the trucking and logistics industry by leveling the playing field for owner operators and small fleets. Backed by top-tier venture investors, including QED, Matrix Partners, Commerce Ventures, NFX, and 500 Startups and included in the Forbes Fintech 50 list, Mudflap offers fleet fuel management solutions. Our core team hails from Disney, Uber, Procore, DoorDash, Google, Meta, Capital One, Affirm and Brex.
Here are the core values that we believe in and look for in new teammates:
Be Customer Obsessed: We deeply understand customer needs and put our customers at the center of everything we do
Make it Count: Act like an owner by focusing on the impact of your work
Find a Way: Be a creative problem solver who pushes past roadblocks to win for our customers and our teammates
Sweat the Details: We keep our standards high and achieve them by paying attention to every detail
Be Curious: Use a growth mindset to question assumptions, take calculated risks and stretch the boundaries of what’s possible